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In this article, we are answering the question. Does your appearance really matter in business? Find out below.
First impressions
Though many believe that your appearance doesn’t matter in business, it really does. Not only are you meeting people for the first time, but you are also representing the brand. Because of this, appearance matters as this is the first impression that someone is going to have of not only you but the business. Therefore, it is always important to look your best and look put together as this will help you to make a good first impression whoever you are meeting during the day.
Professionalism
The way that you dress and your overall appearance is also important when it comes to professionalism. When you are entering and leaving the business it is important to look your best and dress to impress. This is not only a representation of you, but you are also representing the business you are working for. The way that you are dressed and the way that you conduct yourself is a representation of the business. If you turn up to work looking scruffy as though you have just rolled out of bed, you are less likely to be productive than you would if you are dressed in office attire.
Relationship building
The appearance that you have is also important to business in terms of relationship building. The impression that you make when networking is crucial, therefore it is important to look your best at every point. When networking your appearance represents the business, therefore the more formal the attire the better. The better you look, the more likely you are to make an impact when meeting people for the first time. This is particularly important if you are a member of the sales team as this could be the difference between closing the sale or not.
Reputation of the business
The final reason for caring for your appearance when at work is to give a good impression. If you have an office space with professional branding, an element of professionalism is needed by the staff to ensure that you are giving across the correct impression. By putting a uniform or formal dress code in place, you can then ensure that this is followed by all your staff regardless of whether they are in the office all day or popping in before a meeting. This is important to the success of the business as you will look like a reputable company as a result.
Whether you are new to a business or have been a representative for several years, your appearance is what matters regardless of the role that you are in within the business.