Starting up any business venture is always going to be daunting, but thanks to the latest innovations there really is no time like the present to bring your ideas to life. Any entrepreneur will tell you that it requires hard work, some risk and a bit of luck. But the feeling of creating a successful business, something that you created out of nothing, is simply amazing.
Where some new businesses fail is not seeing the potential benefit of social media. It is something that has seemed to have dominated our phone screens, laptops and desktops almost out of nothing. But it isn’t just there for you to keep in touch with your friends, it’s fast becoming a solid tool for businesses and here’s why.
Your potential reach is 1000’s, maybe millions
That’s right. You read that right. Social media has the power to get your business and service in front of the eyes and ears of many potential customers. Facebook, Twitter and Instagram, even new platforms that get launched can all add to your business. By posting something you may encourage an existing customer to share your post, their friends may share or like, so will their friends. The cycle is endless and could allow you to reach so many more people than you would in some commercial advertising options. It’s free to post on your business pages and such, but the potential is huge.
Don’t just stick with the norm
As mentioned earlier, there used to be a time when it was just the three main hitters in social media marketing. Instagram, Twitter and Facebook. But now with new developments, different applications and algorithms, it is now worth it to look beyond the main players and try different platforms. Platforms like Vero, for example, are fast becoming popular, and the CEO of Vero Ayman Hariri suggests that people are striving for change and are looking at other options. It is good to have a business presence
A marketing strategy will always help you get on top
Having a marketing and social media strategy in place will help you to post consistently and stick to your branding. However, starting a new business venture can pose many other things on your to-do list. While social media is important it may not be high on your priority list. Even though it should be. Getting professionals to help you create a strategy, could be an excellent move on your part. They will know how to interact and reach your target audience. Once you have done that they will also be best placed to advise how you build on the original success.
Adding a face to the business could be a smart move
People buy from people. But the internet has made that difficult to achieve. So adding your face to the brand could be a great step forward in your marketing strategy. You don’t need to plaster your picture all over your logo’s or website. But even just adding a personal picture or portrait of yourself will make people feel more comfortable with your business. As it grows, you could introduce staff members in a similar way.