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Becoming The Voice: 3 Strategies for Becoming an Influencer in Your Chosen Niche

  • Thomas Oppong
  • Aug 5, 2019
  • 2 minute read

Becoming an influencer is hard work, but there are very practical steps that you can take. Every single person that is currently an influencer had to follow a path to get where they are, and as influencers, they are often very willing to share the secrets of their success. Some people step up and take the challenge and really do become influencers themselves.

1. Find Your Niche

As the well-known quote has it “Find something you love to do, and you’ll never work a day in your life,” and nothing could be truer of becoming an influencer.

This is something that you want to be able to communicate about to other people, and you most likely have your sights set on doing it for a long time.

What do you like to do? Are you passionate about art? Do you like to write? Are you someone that is great at giving speeches? Or perhaps you are an excellent salesman.  Think about the enthusiasm that someone like Grant Cardone brings to his media content – do you think he could do that if he didn’t love what he was doing?

2. Be Consistent in your posting

Posting regularly is going to get people ready and waiting for your content – it will become a part of their routine. If you really achieve that then people are also more likely to start sharing your content.

If you post one week and then leave it a week, and then start up again, and keep stopping and starting, people will possibly sense a lack of commitment. It can seem unprofessional, and it doesn’t communicate the sense of hard work that someone who wants to be an influencer has to have.

You can make each post an event, and being able to set their calendar by it means that you can drive up the engagement of your audience. It also means that you can more easily set up targets and marketing programs around your posting.

3. Develop your content strategy

Once you have the basics locked in, and you have started to build up the amount of content that you have, and your audience is starting to grow, you need a strategy to help it to keep it expanding.

Looking for an affordable solution to this means you should be looking at the Best Digital Marketing Agencies in India.

They will be able to help you analyze what you have been doing successfully, and what you could do to improve your reach. There is always room to improve and there are a  lot of metrics that you can measure, and solutions like SEO paid marketing campaigns, and website upgrades that will turn your website into a machine for generating growth in your followers.

Conclusion

There are great examples of influencers to follow, and if you do that, you too can become a great example. If you are passionate and love what you do it will communicate.

Authenticity and hard work really are the key, and having a great team to work with you who understand what you are trying to do, and the message that you want to communicate is invaluable.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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