In this digital day and age, the game marketers and advertisers play is how to get people to click on the links of their websites and social media channels. It is no longer just a strategy to bring in foot traffic to retail stores or actual and physical establishments. It already goes beyond that because it is also a drive toward engaging people to buy from your e-commerce websites and leaving likes, comments and shares on your social media channels.
A great way to drive people to click your website or social media channel links is advertising on Google. Not only will you increase your digital foot traffic to where it matters, but you would also be able to increase your online presence and build your brand image and identity to your desired target market. With Google advertisements, your links would show up when people search for relevant keywords to your business.
Not only that, but you also have the option to get results that really matters to your business. If you want to drive people to your websites, you could easily do that. If you want to drive your phone calls, Google’s click to call feature would be perfect for you. If you want to bring people to your stores through their mobile phones, desktops and laptops, Geotag locations would easily bring them there. You could easily drive your business to the top if you simply know how to maximise advertising on Google.
You could easily advertise within your budget range
With ads on Google, you are not forced to spend a lot of money for your business to get results. In fact, you have the liberty to set the budget you are comfortable spending for your ads in a particular month. With what you are willing to pay, Google will show you the estimated results or number of clicks you would be able to get out of it.
For example, for this month, you can set your monthly budget cap to only £100, and get 140-230 clicks or calls. But if next month you have an event or a specific marketing campaign that you want to really boost, you could easily change your budget cap for the following month to £200 or £250, and get 300-450 clicks or calls. You can switch it up within a year so that you could only spend more on the months where you have great promotions, holidays or anniversaries and the like.
You are not bounded by a long contract term
If you have a really slow month and you do not want to spend any money on your marketing and advertising strategies, you could pause your ongoing advertisement with Google and simply turn it back on the following month if you have a new product you would like to launch or if there is an upcoming holiday where people are likely to spend. When you pause your advertisement in the middle of the month, only a small and specific amount will be charged on your monthly budget cap, depending on the actual results of your running advertisement.
Only pay for results that you can see
Advertising on Google will give you the ability to have a control on your marketing and advertising costs because you would only be charged when the ads are really working. Google employs a Paid per Click (PPC) design to their ads so that advertisers would only spend should people already click on their advertisements. The best part about is that you do not even have to pay a single pence should you create an account to start advertising on Google. You would only pay them when you already get results that you want to see.
You will get results that you could easily analyse
Sometimes, marketing and advertising efforts could not be quantitated and you would not be able to really track the effectiveness of a strategy that you did for your business. But with Google ads, you would be given reports regarding the results of the ads that you paid for.
For example, you will know how many organic clicks your link got through the advertisement or you would be able to quantify how many calls you got because of the click to call feature on the search results. Because everything is quantifiable, you could easily determine which of your channels are doing better than the others, which of your branches gained more foot traffic compared to other areas, and even know which of your marketing and advertising strategies are working and relating to your target audience.
You could easily fix your strategies every step of the way without having to spend ludicrous amounts of money without even knowing for sure that the advertising and marketing strategy you are already paying for would be effective for your business.