If your website isn’t delivering the leads or sales that you were hoping for, it could be for a number of reasons. Before hiring someone to do a full website audit, here are four tips you can try to analyze your website and drive more traffic, which will hopefully lead to more sales.
Check your SEO
Without any SEO work, your website will not show up in a high position on any of the search engines people use to search the web. The only traffic you are likely to get is from people who already know your website, people you have sent there directly or from offline marketing. In both instances, these aren’t likely to be new customers.
To drive new customers to your website and to capture people who are actively searching for your product or service, you can integrate well-chosen keywords and phrases into your website.
There are many best practice guidelines around SEO, such as staying away from keyword stuffing and ensuring that every page you want to rank in a search engine has at least 300 words. There are also more specific practices you can follow if you are selling online using an eCommerce website.
Start using digital advertising
To complement your website, SEO work, and to really increase the number of people coming to your website, you can look running some digital adverts. There are a few platforms you can choose from, and you don’t have to stick to just one. The most popular platform that is used by small and large businesses if Google AdWords.
If you’re not familiar with digital advertising, then you might be interested in taking a digital advertising course to learn the fundamentals. Although these advertising platforms are quite intuitive to use, having knowledge about the best strategy to peruse will help you to spend your budget effectively.
Start looking for backlink opportunities
Another factor that will help you to drive more traffic to your website is the number of high-quality sites that link back to yours. These backlinks let Google and other search engines know that your website has great content and that you are probably an authority on a specific subject.
As well as helping you in the rankings, if you have backlinks coming from relevant websites, then people will be clicking through from that site to yours. Think of it as free advertising on someone else’s website, similar to you getting free PR coverage in a newspaper.
Make sure your website is responsive and mobile friendly
It’s been known for a while now that one of the key factors that have an impact on your website rank is how well optimized it is for mobile. This means how quickly it loads both on WiFi and on mobile internet as well as how well it fits the screen, and if the buttons and links appear in the right places and are easy to use. The fact that mobile-friendliness is now such an important ranking factor is due to the fact more people are using their smartphones to browse the interest than laptops and desktop PC’s.