Owning and operating a small business is no easy feat in the first place. It seems as though you’ll always have something else on your never-ending to-do list. For that reason, it can be challenging to devote your time and resources to marketing strategies.
Doing so, though, is crucial if you want to stay competitive in your local market. Consider this statistic from the Small Business and Entrepreneurship Council. It indicates that over 98% of businesses throughout the United States have less than 100 employees.
In other words, it’s likely you have some serious small business competition. That’s why promotional products can be such a good marketing technique for your small business. That way, you won’t spend a ton of money attracting customers to your business’s goods or services.
Well, the good news is that you’ve come to the right article. Detailed below are nine affordable promotional items you should consider.
1. Branded umbrellas are perfect for rainy days
Rainy weather is never fun. That’s why pretty much everyone can appreciate the safety of an umbrella every once in a while.
Well, why not take advantage of that? Printing your business’s brand on umbrellas that you order is more common than you might think. All kinds of businesses have taken advantage of this marketing opportunity, so you should, too.
2. Notebooks make great promotional products
If you want a more simple promotional product, though, consider branded notebooks. Notebooks are convenient at both the home and the office.
By printing your business’s logo on a notebook, users will be reminded of you every time they need to jot something down. In fact, they might eventually come to you for additional notebooks when they run out of room in their first one!
3. Design a quirky branded keychain
It’s always frustrating when we lose our keys. That’s one reason why keychains were invented in the first place.
Your business, then, can design a unique keychain that promotes your business. The great thing about using keychains as promotional products is that when in use, the users will see them every day.
4. Keep your employees organised with company calendars
Are you having a hard time keeping your employees on schedule? If that’s the case, you’re in luck. You can provide them with branded calendars that promote your business and their loyalty to it.
Not only will your employees no longer have an excuse to miss a meeting. In addition, they’ll recognize your business’s branding message every time they take their work seriously – which might even increase productivity! On top of that, they’ll likely love to pass out these promotional calendars to their friends and family.
5. Everyone needs pens in their personal and professional lives
Similar to notebooks, pens are useful in just about every environment. If you want an affordable, convenient promotional product, pens are the perfect idea for your business. You can order hundreds of them with your printed logo on them at a decent cost.
6. Tote bags are always useful
It can be a great idea to print your business’s brand on a bunch of tote bags to pass out, too. Whether you provide these to your employees or your customers, you’ll find that tote bags are one of the most beloved promotional products. The people who use them are always thankful for their convenience.
7. Cups and mugs make great gifts
You’ve seen plenty of coffee mugs that have a business’s logo on them, haven’t you? Well, why not take advantage of that marketing opportunity, as well?
You can promote your business on either coffee mugs or regular plastic cups. Then, pass them out around the holidays as useful gifts that provide the dual purpose of promoting your brand.
8. Design custom name patches for your employees
Of course, you might want to consider a promotional product that is both affordable and unique. If so, you should consider designing personalized name patches for your employees.
Name patches are a fun way to show your employees that you care about them as individual people. They’ll appreciate the time you took to consider them, too. Then, they’ll place that patch on either their clothing or their bags to attract a ton of attention to your business’s brand.
Do your research and find custom name patches that your business could take advantage of. Designing these promotional products will be both fulfilling and a bit of fun!
9. Spruce up phone cases with attachable sleeves
Since everyone is glued to their smartphone on a regular basis, you can take advantage of that. People bring their phones with them everywhere they go.
Of course, designing branded phone cases might be too expensive to consider for your small business. Instead, you can provide sleeves with adhesive backs so that people can attach them to their phones. That way, they can store things like business cards or credit cards on their phone while proudly displaying the name of your business.
Continue Investing in Your Small Business
At this point in the article, you should feel comfortable with investing in the above promotional products for your business. These items can go a long way in marketing your small business as the best in your local market. Staying ahead of your competitors in the area, after all, is a worthy goal.
There’s no need to cut corners when you’re devoting resources to marketing strategies, either. You deserve the peace of mind that comes from knowing your small business is making the most of its investments.
That’s why promotional products are such a convenient way to spread your brand’s message. You should be excited to take advantage of this affordable opportunity to promote your business.
Still, it’s understandable if you feel overwhelmed with the need to market your business. There are a lot of ins and outs to navigate when it comes to running a successful small business. That’s why you should educate yourself on the latest and best business practices.
In fact, that’s where we can help. We encourage you to continue investing in your business and its profits. To start, keep browsing our website for more guidance on the latest trends in business, technology, and finance.