When a product is ready to be launched in the market, it is passed on to mass production, but before that can happen, there are multiple steps. Today, we are going to discuss a few pointers regarding mass production in general so that tech start-ups with innovative ideas can avoid major mistakes and lower that learning curve to a degree.
1. The right concept
Everybody wants to bring a truly innovative product to the market, and nothing is better than having a ground-breaking concept. However, not every start-up has new, industry-changing ideas, nor do they need to.
The right concept for a new product is one that has been designed to fill an existing gap in the target market. The so called “gap” could be minimal, but as long as it’s big enough to allow you entry into the sector, a concept based on it is capable of seeing success.
2. You need the basic technical knowledge
Since the upcoming product is electronic in nature, you should either already know the basics of hardware board design or have a trusted partner with the sufficient knowledge to help create the prototypes.
It’s never a good idea to invest in a sector, without really knowing anything about it, as this makes you dependent on others and lose value in the product development process. If you don’t know how the product works, how will you be able to tell if someone in the design team has made a major mistake with the hardware board design?
Visit the Upverter page that discusses hardware board design in detail, taking the reader through each and every step of the product manufacturing process, from conception and prototyping to mass-production of electronic products.
3. Mass production preceded by experimental units
The experimental units are prototypes as well, but unlike the many prototypes before it, this one won’t be digital only. These prototypes are produced and released in small numbers to see how the product is received, how it works in real life conditions, and whether or not its design could be final.
That small batch could consist of as few as just ten units or as many as one hundred units, depending on the nature of the product and the company’s budget.
There are start-ups that skip the small market prototype experiment and go straight into mass-production, but the cost-to-risk ratio is just too high for that kind of a decision to generally be considered logical.
We are doing business in a time when digital tools from the likes of Altium have made hardware board design a lot easier for everyone, and thanks to social media, marketing a new product is far easier and cheaper than it used to be for small companies of the past. In spite of there being so many start-ups in the tech sector already, there is enough room for more as long as you have a good concept, a solid design, and a proper understanding of how the business and your product works.