Standing out in your industry is a golden opportunity to win more business deals. And it applies to business cards too as you have to come up with unique designs that will win your target audience’s attention above your competition.
Here’s what I mean; you must be innovative and keep up to date with the latest trends to come up with something perfect for your customers. In fact, your business cards must be in a position to win the first impression with your target audience such that your customers take and keep your cards.
Look at this:
88% of all cards given to people are thrown in the trash in a period of only one week. However, a colored business card lasts 10 times longer than a standard one. What does this mean? Upgrading your business cards from the traditional card designs to the premium designs reduces on their chances of being thrown away. And thus survive the trash can.
Why? Because customers attach more value to premium business cards and are likely to keep them for a longer time period.
Here are business card trends expected to dominate 2020 you can embrace:
1. Heavy Cardstock
Heavy cardstock reflects quality and substance which represent your brand identity to your target audience. It reveals that your brand is of quality and substance which creates a lasting impression with your customers.
Not just that, heavy cardstock gives your business cards a high end and premium presentation that makes them stand out. And thick business cards last longer. Let me explain; thick cards maintain their original shape for a long time as they can’t easily be folded. This maintains the uniqueness and strength of your business cards from your competitors’ tattered cards.
So, businesses are adopting heavy cardstocks and moving away from the flimsy business cards to build a strong brand image using their business cards.
Customers must be able to understand the information on your business cards when they take them. Why? Because congested business cards confuse your customers and are more likely to throw them away as they don’t understand the message on them.
However, minimalism helps to stick your business cards to only the essentials like your company business name, contact information, which may include company website and social media handle, plus your company logo. And this increases the visibility of your cards above your competition.
So, brands are moving to minimalist design where their business cards have a few things. And customers don’t have to pass through congested graphics, words, and colors to find your brand’s message. This strengthens your customer’s respect for your brand.
3. Interactive design
An Interactive design is a golden opportunity to have your card taken and kept by your customer or target audience. Here’s why; if you create unique business card designs such as a card in an airplane shape or one that looks like cutlery, it will impress your target audience. And this increases the chances of your card being kept by your customers.
Thus, businesses are shifting to business cards with interactive designs that won’t bother a customer from keeping it at his or her desk due to its uniqueness.
By the way, later the customer may take action when he or she needs your services. Because your interactive design creates a lasting impression in the customer’s mind. And when he or she needs that service or product you offer, then your business will be the first to come on his or her mind.
Shifting from a non-traditional rectangular shape is a business card trend that is going to dominate 2020. Wondering why? Because it is a quick and easy way that makes your business card to stand out in your industry through creativity.
It’s all about determining the type of die-cut best fit for your brand and crafting the piece that will always remind your target audience about your business.
As a matter of fact, many businesses are on the move to adopt square designs from traditional rectangular ones and portrait layouts from the traditional landscape ones.
And brands are free to design their cards into any shape that comes on their mind if it’s the best fit.
On the other hand, it shows your brand’s creativity and this arouses your target audience’s curiosity and drives them to engage with your business.
5. Textured Business Cards
The element of textures on your business cards is a unique way of adding elegance to your cards and this helps them to stand out. Well, textured business cards are interesting to most people because of the elegance associated with them.
And this elegance can even be felt by your target audience when they physically touch your business cards and makes them feel pleasant. Best of all, businesses can custom textures that match with their brand identity and values which helps in bringing out an impressive visual expression of your business to your customers on paper.
6. Painted Edges
Covering the white edges of your business cards with a solid color is a trend going to dominate 2020. Painting edges is a special feature that creates an eye-catching edge for your business cards with a color pop.
Think about it; in a pile of different business cards where most of them have the traditional white edges yet, there’s one with a unique edge color different from others. It stands out above the rest and makes the customers eager to know what is on the card.
And the painted edges provide your business cards with a higher level of sophistication depending on the color used.
7. Incorporate Your Brand Identity
Many businesses are incorporating their brand identity into their business cards. Here’s how; brands are keeping their brand colors, images, symbols, and logos in the background of their business cards. This helps customers to quickly and easily identify a particular business from the rest.
Remember, your business cards are your business’s representatives to your target audience so they must be able to reflect how your business looks like and its offers.
Thus, by heavily incorporating your brand identity, you win an opportunity of having your business remembered by your target audience.
8. Clever Puns And Symbols
Clever puns and symbols are also business card design trends expected to dominate 2020. Let me explain; words affect how people think so, adding a few witty lines about your business in your business cards evokes your target audience’s excitement and can provoke them to take action. This happens when you can play well with words that will win your target audience’s attention.
More so, adding your brand’s symbols that reflect its values compliments your business cards design and makes it acceptable to your target audience. And this helps you to get the most out of your business card marketing.
Be on top of the business card marketing game
Case in point: Business card automation helps in saving time when creating and printing thousands of business cards for your brand. But it’s predicted that it will also help in printing 3D business card designs using 3D printers. And this will lead to the creation of unique business cards.
Take the lead in business card marketing in your industry by embracing the trending business card designs and win your target audience’s first impression. Because these designs make your business cards to stand out over those of your competitors.
You may decide to either go minimal, heavy cardstock paper, interactive design, die-cutting or go the smart way. All these business card designs will help you to be on top of the business card game in 2020.
Remember, no matter the design you choose for your business cards, the visibility of your brand’s message must always be your top priority. And must be consistent on all your individual teams’ business cards to avoid confusing your target audience.