Living in the second decade of the 21st century, there is hard to find a smartphone user who has not come across push notifications.
Similarly, the concept of eLearning has made its place permanent in the world, and there is hardly a modern-day technology-user who is not aware of its benefits.
In this article, we will exclusively talk about the benefits and possible disadvantages of push notifications for eLearning companies.
So, if you own an eLearning business, or simply want to learn more about push notifications, read on.
Push notifications in eLearning
Push notifications are those messages that you receive from mobile apps and websites which tell you about the release of new offers, discounts, content, or news. And while sometimes these notifications can prove to be extremely beneficial, few times they can come across as a nuisance to the user. But the reason for our dual perception of them is purely contextual.
For eLearning companies as well, push notifications can go either way, depending upon your implementation strategy – Let’s see how.
Pros of push notifications in eLearning
- They can be personalized: Personalization has become a “must-have” for a majority of businesses. In the eLearning industry, as well, courses are customized to fit the needs and capabilities of learners. And similarly, personalization of push notifications increases the chances of a higher number of clicks and enhanced user engagement.
- They are simple to access: To subscribe to email notifications or newsletters, traditionally, a user is required to fill out a CTA form. This can be seen as cumbersome and sometimes even unsafe by the users. But subscribing to and accessing data through push notifications is a cake-walk and requires just one click.
- They reach a wider audience: Your short-n-sweet messages can be easily broadcasted in the form of personalized push notifications to a much wider audience. This method works better than email marketing because it sends instantly accessible actionable notifications to the users, so there is no wait time in between the delivery of the notifications and the users reacting to it.
- They have high visibility: Since push notifications do not require browser activity by user, push notifications can successfully deliver your message in any condition. While social media ads can get lost in the feed and emails can take days to open, push notifications give your cause maximum visibility as it flashes on the user’s screen.
Cons of push notifications in eLearning
- They work like a pop-up: One of the few reasons that users might not react positively is because they can be mixed up with a pop-up ad. Especially for browser push notification opt-in form, if you have not created an attractive copy, users are more likely to not subscribe to your eLearning website.
- They work better with loyal customers: Although they can be used for new customer acquisition, they are much more productive with your already loyal audience. When new users are still learning about your brands, push notifications can overwhelm them, whereas, for old customers push notifications work as easy access to exciting offers.
- They might not be a long-term marketing strategy: Push notifications are the best when you want the instant gratification of users. However, their temporary nature makes them easily forgettable. When you want to direct the attention of your users to something big and limited, push notifications are great, but for building customer relations, other marketing tactics work much better.
Lastly, any browser notifications guide for eLearning companies will tell you that push notifications are highly valid and definitely the right way to go. Knowing how to deal with some considerable weaknesses is what you must keep in mind when creating your push notification strategy. This will help you gain the most out of your resources.