Technology has changed the way businesses used to interact and keep in touch with their clients and subscribers. Social media and the rising use of web have certainly put a few of the traditional ways of communication in the back seat.
However, a few of them are as good as they used to be in the past. Newsletter delivered to the doorsteps of clients in the past was a prevalent practice among major organizations.
This traditional mode of communicating via the newsletter is still in practice; however, with a slight change. It is still delivered; not at the doorstep but into the Inbox of the client. The only thing you need to have in your hands is the email ids of your customers and expertise in how to create an email newsletter.
1. Fostering brand recall and association
The most profound advantage of sending out a newsletter to your existing clients is the brand recalls, and brand recognition you develop in them for your products or services.
Your newsletter will ensure that your clients have updated information about the product that they have bought from you, since you are informing them on a regular basis about the product and your brand via the newsletter.
This will help them have fodder for the discussions that they are going to have with their friends and co workers, in case someone needs to buy a product or service that is similar to the one you have to offer. Providing interesting and updated information, comparisons, pricing and a few technical specs in the newsletter will help you to have your brand etched in the minds of your clients.
2. Keeping in touch with your clients is easy
Your clients might not visit your website daily and they might not be voracious social media users. How on earth are you going to let them know what’s happening at your end which might be interesting for them? Simple! Send a newsletter.
Emails are checked out regularly. Even on a holiday, although some of them won’t reply back, but they are surely going to check their emails and lap up any information that seems interesting. Making a newsletter interesting is your responsibility.
3. Announce new products or any changes in style
Since your clients have bought from you in the past, it means they trust your brand which makes them game for further purchases. Your new product launch news must reach these clients before anyone else gets a whiff of your new products.
Sending out a newsletter carrying information of a new product launch to people who have never transacted business with you will surely create interest in them thus increasing your chances of increasing your customer base.
4. Build the hype before it is out there in mainstream media
Any information that is passed via the newsletter is exclusive information intended for a particular set of target audience.
Once the word gets out via this set of target audience to the other people who might not have received any newsletter from your end will surely create a hype for a new product launch that you might have indicated in your newsletter. Any news served to a limited set of people, coming out in media (even social media) creates a hype regarding that product or brand.
5. Gives a chance to your employees to have their say
Many of your employees inside your organization will have brilliant ideas to promote and market the products and services you are offering.
A line supervisor might come up with an idea of giving first hand information about the product, how to use it and how to repair it in case something goes awry. Customers might take this information as a great value addition since it is coming directly from the shop floor which will surely add to the brand loyalty towards your brand.
Giving a chance to your employees to share their ideas with your clients is surely going to a long way in making your employees feel valued.
6. Increase in sales is an addition
Sending out a newsletter to a database that does not buy from you quite often will surely increase their interest in your brand. The only thing you need to do is design an awesome newsletter, put in relevant information and send it out to the email address of people whom you want to get into your fold. This can potentially work out as a great sales strategy.
Even if a few hundred new clients buy from you, it is surely going to create huge swell in your profit margins, especially in high priced commodities like software, club memberships, cars, jewelry and real-estate.
7. Helps your organization to widens its customer base
Since your brand recognition is increasing via the newsletter, your clients are going to be talking about your brand at the drop of a hat, and you are sending out your newsletter to emails that have not been associated with you there is ample of chance of new customers joining you.
They might initially subscribe to your information, (newsletter, social media and emailing list) however whenever they will think of buying something related to what you have to offer they are surely going to check with you.
8. Helps you create an expert impression for your brand
Once you have started sending out the newsletter to your clients don’t just keep on ranting about my product, my brand, my organization or my employees. Provide value addition to your clients in terms of stories from inside the industry which they might be interested in.
Talk about the current market situations. Enlighten them with facts and figures from other industry niches that might affect them in one or the other way. This will keep your clients addicted to your newsletter, they going to wait for it to land in their inboxes. It will also establish you as an expert in your niche.
9. Creates a free database for your organization
To send out a newsletter you need to have customer information. Once you start sending out a newsletter your team collects information from all sources available.
Many people will join you to keep them updated and give you their credentials. This will help you build a large database of clients and subscribers. Now this list of customers can be used for cross selling in case you have other products to offer.
10. Personalized touch via a newsletter is possible for individual customers
Having one newsletter is good however if you want to take the newsletter task one step ahead you can have two to three variants of newsletters based on the geographical location, age, sex or buying behavior of your clients.
Your CRM will allow you to send out Emails with your newsletter with your client’s name and address along with the other details etched in the email body. This personal touch goes a long way in having your clients in the best spirit towards your brand.