In a recent 2019 report on customer loyalty, 60% of customers said they’d buy more frequently from their favorite companies. This means repeat business, but it doesn’t come naturally for brands.
Most businesses, no matter how big or small, old or new, have to work hard to keep their customers. Brand loyalty is an unstable concept, as customers will easily switch to another brand if they’re unhappy with a product or service.
Luckily, there are ways you can make sure your existing customers remain loyal to you.
Keep reading to learn 5 valuable strategies for customer loyalty and retention and get more sales from your existing customers.
1. Offer exceptional customer service
The key to customer loyalty is stellar customer service. Nowadays, people won’t think twice before switching to another brand if their experience with yours was bad.
This happens even with the most brand-loyal consumers – just one negative experience is enough to send them off to your competitors.
This is why you need to provide exceptional customer service at all times and through all channels. Word travels fast, and you want the words your customers use about you to be positive.
2. Use website chatbots
Website chatbots are the ultimate self-service tool for your customers. They can increase customer loyalty by providing visitors with instant solutions and answers to their questions.
For example, you can offer FAQs to help web visitors understand your product better or add information about your pricing or services. Make sure to have an option for live support in case the customer wants to talk to a representative.
3. Follow up with customers
Your customers are real people and you should treat them as such if you want to improve customer retention. This means following up with them after a purchase to see how they’re finding your product.
You can ask for feedback, send them a tutorial or a guide, or provide useful content through your newsletter. You can also consider Salesforce consulting services to learn how to use customer relationship management tools to your advantage.
4. Create loyalty programs
Loyalty programs are a proven customer retention method based on making customers feel appreciated. You can do this by offering discounts, coupon codes, freebies, or referral rewards and points to loyal returning customers.
The main goal is improving customer loyalty, but you’ll also notice an increase in sales and upsells from your existing customers.
5. Ask for customer feedback
Customer feedback, whether positive or negative, is one of the most valuable tools for business growth. As a business, you should always be open to hearing feedback and actively ask customers to provide it.
This is a great way to show them you care about their opinion and experience, which helps build trust and engagement. You’ll also learn where to improve and create better products.
Improve customer loyalty and retention with these tips!
No matter what industry you’re in, your customers are the heart of your business. Instead of spending money on acquiring new customers, focus your energy on retaining your existing ones.
Want more customer loyalty and retention tips? Check out some of the other articles we’ve covered on this topic!