It is essential for a business to have a prominent social media presence to survive.
No Social Media campaign can be completed without having
This social media platform boasts more than 800 million monthly active users and, 500 million Instagram profiles are active on a regular basis. 500 million of Instagram profiles are active on a regular basis.
Did you know the fact that 70% of the Instagram hashtags are branded?
So, if you do not have an active Instagram presence, you are running behind your competitors.
If you have an Instagram presence then you are on a right track. But, you cannot expect to have more flow of sales just by having an Instagram profile.
If you are looking forward to driving sales and make fortune with money, you need to have a solid Instagram marketing strategy for your business.
Now this post will guide you through the right path with the very effective tips on Instagram strategies which can give a strong boost to the overall sales of your business.
Let’s get started:
Increase your followers
The first and the most crucial steps to implementing a successful Instagram strategy is keep the number of followers growing.
Without a good number of followers, it is impossible to get your post seen by a large number of audience and generate
The statistic posted above points out the vital reasons why people follow their favorite brands on Social Media platforms. Based on the survey, we can see that 51.3% of respondents have followed their favorite brands as the brand’s page was interesting.
The customers that you currently have , are already interested in your brand. Tell them about your profile and ask them to follow you on Instagram. Start sending emails to your subscribers and make sure that you are giving them an incentive to you follow you.
You can send out emails to your customers a few times per month. Tell your subscribers that if they want more discounts or excellent deals, they should follow you on Instagram.
If you use this strategy, make sure you follow through with that promise.
Apart from reaching out to your email subscribers, you can also focus on getting an Instagram badge on your website. Using other social media platforms for promoting your Instagram profile is also a great idea.
Another excellent ways to get more followers is by following other people but, make sure you are following random people.
You can also get followers from your competitors. It’s simple- you just don’t need to search for popular Instagram profiles that post content related to your industry. People who follow the profiles relevant to your area of interest, would also follow you.
Once you have a good number of followers, you will be able to drive a satisfactory number of sales with your Instagram strategy.
Focus on creating the first experience awesome for the users
First impression is always the last impression- this statement is equally applicable to the virtual world just like the real world.
When an Instagram owner clicks on your profile, what are the first things they see? They can see your profile bio, biography and, most recent posts. So, you need to design your profile in a manner that when a user clicks on your profile, they should not have any question or doubt about your e-commerce business.
Your profile should say who you are and what you do. It is always a batter approach to use a logo as your profile pic instead of using personal photo or product image.
Here’s a perfect example from Dollar Shave Club Instagram page above:
If you see this page, you can easily understand from the beginning who they are. They are using the brand’s logo as their profile pic and the comprehensive bio explains what they do with a clear tone.
One thing you should always remember- if your brand’s Instagram page doesn’t grab the attention of the users, you will have difficulties in getting followers. You should keep everything short, to the point and, professional.
Post content on a regular basis
Keep your Instagram profile always active. Posting content like picture or video to your Instagram once or twice in a month is not a right approach of keeping your profile active.
Your main objective should be keeping your brand in the minds of your followers.
Posting regular content on your Instagram doesn’t mean that you are going to flood the timelines of your users and make them feel annoyed. Maintaining a proper balance is the key here.
It is ideal to post one content per day. If you are left with lots of content, you can use them for your Instagram story.
Top brands on Instagram post on an average of 1.5 content per day.
Time is a crucial factor when it comes to posting content for your e-Commerce brand on Instagram. Most of the popular brands post content during the office hours. Roughly, 90% of the people admit to using Social Media as a favorite worktime distraction.
Convert the personal account into a business account for your e-commerce business
Instagram has already announced a new addition on its platform-business profiles. When it comes to promoting your Instagram account, you can opt for the business account. It allows you to have a professional looking profile and lets you fetch all the contact information from Facebook. Instagram only allows to have shoppable links for the business profiles only. You can have the weekly basis information on the number of impressions and clicks on your posts when you have the business account.
Below is the example of Instagram’s business account:
Use effective tools for selling with Instagram
When it comes to making good number of sales on Instagram, using these 3 effective selling tools could be a best help for you-
Creating a clickable storefront:
How about converting a sole link into a clickable store front? Yes, you can actually do it with a popular tool called Yotpo. It allows you to connect multiple products with a single image. The bio link of your profile allows your shoppers to visit your store and purchase the products using “Buy Now” button.
Using hashtag selling:
Using your hashtag could be the another way of selling products on Instagram. You can do this by using a tool called Inselly. It is a same approach like a storefront link method but it comes with a #inselly, an additional feature of this software.
Don’t be over salesy
You might have already realized the importance of posting content on a regular basis but, you are still in blue because you don’t know exactly what type of content you should go for posting.
Of course, driving sales is your sole objective but that doesn’t mean that everything you sell should be directly related to product promotion.
It is always a better approach to use mixed-up content.
Try to incorporate funny or light things in your posts and make them interesting for the users.
Furthermore, a significant percentage of users say they’ll unfollow a brand on social media if it posts too much of promotional posts.
Instagram comes with a Live Broadcast feature. Users love this feature and brands are using this feature to their advantage.
When you go live with this feature, your audience can easily connect with you in real time and they can comment on the video.
Make sure that you are replying the comments of your users. This practice will increase your engagement metrics.
There are lots of things that you can do with the live-videos. You can introduce the new products to your audience, give them a business tour, or even introduce some of your employees. Hosting a questions-answers time would help you to build a more authentic connection with your audience.
Post user-generated content
Encourage your users to post content for you. Request your users to share pictures showing off the product that they have purchased from your store. This will encourage other users to buy product from your store. It is a kind of a referral marketing technique which can have a serious positive impact on your overall sales.
Increase your sales by doing proper hashtag research
When it comes to promoting your e-commerce store on the Instagram platform, posting images is not enough. Every image needs to be supported by relevant hashtags. If you are using correct hashtags, your posts will be seen by a large group of people. On the other hand, using negative hashtags can have a serious negative impact on your overall sales figure.
The image pasted above shows how Hashtag research works.
Use influencers to review your products
When your e-commerce web development services venture is done, it’s time to promote your business on Instagram’s platform. Influencer marketing is one of the best ways
The image above features an Instagram influencer who is promoting HP Australia on her post and encouraging her followers to checkout the brand’s products.
Now that you have already leaned how Instagram Marketing can efficiently contribute to the overall growth of your E-Commerce business, it’s time that you implement these 10 strategies in an efficient manner.