Today, using technology in your business is all but avoidable. Most things are online, which means you need to be tech-savvy to flourish in your industry. Making sure you use technology meaningfully and thoughtfully can positively affect your business’s growth.
Whether you run a small business or have a large-scale operation going, keep these three tips in mind when you’re thinking through your technology strategy. If you’re a business owner looking to expand your business and increase your revenue through technology, keep reading.
1. Social media is your friend
The first big suggestion when creating your business strategy as it relates to technology is actually a low-cost one: Use social media to its fullest potential. Facebook, Twitter, and Instagram are all great, free platforms for marketing your business. If you develop a clear and engaging enough brand, users from all over the world will want to interact with your posts, which in turn can make your business more popular and more profitable.
Instagram especially is a breeding ground for new customers. With 1 billion active users as of June 2018, Instagram is one of the largest social media platforms and reaches a lot of eyes. An ad for your business on Instagram has a high potential of being seen by potential new customers, which is great for your visibility. Being seen, getting clicks, and having conversations with new potential clients or customers is what social media is all about. Make sure you strategically use all social channels so that your business can thrive and reach a wide customer base.
2. Consider using ringless voicemail in marketing tactics
If you’re a business owner, odds are that you’ve spent time crafting an elevator pitch to potential new clients. Using ringless voicemail, a service that allows you to call someone’s voicemail box directly without your recipient’s phone ringing, you can leave a message that is expertly written and is delivered in full. With typical telemarketing, marketers are often hung up on before the full message is delivered. Consumers don’t always respond well if they get cold calls.
Often they’re caught at a time that’s not convenient to them. However, with ringless voicemail, your marketers can leave a full message with callback information so that they can listen at their leisure and respond if they see fit. The amount of flexibility you provide them will be remembered positively when they think of your business in the future.
Another benefit of ringless voicemail is that it’s likely your message will not be ignored. A study showed that Americans check their phones once every 12 minutes, or 80 times per day. Those are a lot of chances for them to see and listen to your message in their inbox. Additionally, by using ringless voicemail, you can preserve the morale of your telemarketers, because they won’t be hung up on or insulted by frustrated customers throughout their work
3. Carefully craft your email campaigns
One last tip for using tech to expand your business is to do adequate research on your sales leads to send well-crafted and targeted email campaigns. Different types of consumers value different things, and these values are key when sending out an email campaign.
For instance, in food sales, a lot of customers say that they value when food is local. Using this information, someone in the produce or food industry could craft an email blast to customers in their specific headquarters’ region and tout the locality of their products. Once you find out what the consumers you’re targeting value or seek, it becomes easier to create messaging that will appeal to them.