Inadequate Time Management Strategies Will Threaten Your Blogging Business Model

Many people mistakenly believe that blogging is the path to easy riches. In the United States alone, there are over 31 million active bloggers. Some of them are blogging for fun, but many are trying to make a full-time living. Unfortunately, only a small percentage are successful. 

One of the biggest reasons that most bloggers fail to make money is that they don’t manage their time wisely. They may not know how much time they need to dedicate to their blog either. 

You need a good time management strategy to grow your blog. This is even more important if you have a team of contractors or employees, which means you might need to use job scheduling software. 

Understanding the importance of sound time management strategies as a blogger 

You can’t take an inconsistent approach to blogging. You need to be dedicated and be willing to put in the time to start seeing results. 

 

Many bloggers have a hard time appreciating this at first. They have an easier time understanding the importance of good time management when they really see how much effort they need to put into their blog. 

The process of creating content is time intensive enough. The average time that it takes to create a single blog post is three hours and 16 minutes. Of course, you’re going to have a hard time seeing results if you’re only publishing a single blog post a week. You should plan on posting at least once every other day, which means that you should dedicate at least two hours a day to writing content. 

Does this mean that you only need to work two hours a day at your blog? No. You’re going to have to put in a lot more time. The average blogger spends more time marketing than they do on writing content itself. You should plan on spending at least four hours a day on all tasks related to your blog. 

The hazard of dedicating time to the wrong things 

I have noticed one major mistake that entrepreneurs make, especially early in the careers. They tend to confuse doing things right with doing the right things. The reality is that you need to do both if you want to succeed in the blogging profession. 

When I created my first blog, I spent a lot of time on mundane tasks that did not offer any real payoff. I often commented on major news sites like TechCrunch to get backlinks to my blog. These links did not even offer any SEO value. I was simply trying to get a little bit of referral traffic to feel like I had something to show for my efforts. I also spent a long time on social networking sites that didn’t relate to my target audience. 

When you are trying to grow a blog, you can easily waste a lot of time on the wrong projects. You’re going to need to make a list of tasks that you need to prioritize and make sure they are done right. 

Know when to outsource 

 You don’t want to be pennywise and pound foolish when you are running a blogging business. You might not feel comfortable paying freelancers to help generate traffic and monetize your blog. However, this might be a great idea to kick your blogging business into overdrive. There is going to be a point when your blog is growing too fast for you to handle all of the menial work. 

However, it is important to outsource wisely. You don’t want to spend a lot of money hiring freelancers that don’t get you any results. There are a number of instances when outsourcing is not in your best interest or could actually leave you even worse off. 

 One example is paying unqualified people to help you with your search engine optimization strategy. There are a lot of clueless people on sites like Fiver that engage in strategies that are likely to get your blog penalized or even deindexed by Google. 

 You should always know what you’re getting from your freelancers. Never pay unless you are going to see a solid ROI from your investment.