As online competition continues to intensify each day, its time to reconsider your SEO, and content marketing strategy. As innovative and disruptive technologies continue to rock the internet, you need to position your website to remain competitive. It’s no longer enough to publish content and hope it solves your target market’s problems. You need to ensure that your content is optimised to meet Google’s standards.
Which is why having a robust SEO strategy in place is becoming more and more important. That’s why it is good to know what SEO trends are coming for 2020 so you can update your strategy accordingly. More so, it’s for this reason why so many more businesses are choosing to outsource their efforts to a digital marketing agency who offer search engine optimisation services. So, let’s take a look at 9 of the most probable SEO predictions for 2020.
Influencers Will Have a Bigger Impact
Social media influencers are being leveraged by more and more businesses that are looking to increase their brand’s reach. The practice of using influencers might not be directly related to SEO, or content marketing. But, it is an on-going trend that doesn’t seem to be slowing down anytime soon.
Other Search Engines Will be Used More
There’s no denying that Google is the biggest search engine on the planet. And, that they are consistently updating their platform to improve user experience. While Google will not stop being the biggest search engine, there are others that users make search queries on. As as we approach 2020, its important that you optimise for other search engines and not just Google.
Voice Search Will Become Even More Important
Optimising your website for voice search is probably the most important thing you can do in order to generate more website traffic in 2020. Voice searches influences SEO in a big way since it’s all about verbally asking questions instead of entering search queries using a keyboard. Subsequently, search terms have become more conversational and more targeted in recent years.
Position Zero Snippets Will Increase in Presence
Featured snippets appear above the number 1 organic search result which is commonly known a position zero. And, to drive more clicks to your website as we go into 2020, it’s a position that you need to be aiming for. In order to do so, you need to provide clear answers to commonly asked question through the creation of your content.
Artificial Intelligence
Artificial intelligence is one of the most disruptive technologies to ever come about and not only just for search engines either. Companies like Google use artificial intelligence to improve the results of user searches. And, over the past few years, artificial intelligence has progressively learned the characteristics of what makes content valuable or not.
Quality Content Continues to Be King
Pay-per-click advertising still works for driving business, but as the world of online marketing becomes more competitive, pay-per-click ads are going to get more and more expensive. And, there still won’t be a guarantee that users are going to respond to the ads. This is why creating quality content has become so important to SEO. And, content that is helpful and answers readers’ questions is going to be so much more important as we go into 2020.
Mobile UX Will Further Determine Rankings
A website that doesn’t have a mobile version or is responsible for multiple sized screens is going to lose most of its users as we head for 2020. Since more people are searching from their mobile devices, it’s important to have a mobile optimised website to reach the most amount of people interested in your business’s products or services. And keep in mind that the higher you are in the Google mobile page index, the more noticeable your website will be. And, the more noticeable your website is, the more traffic it will receive.
Conclusion
There is no denying that SEO is very important for businesses irrespective of the industry they operate in. After all, Google is a search engine that processes an immense amount of information, and it’s getting more and more accurate. This means that as new trends come and go, this changes the way that they publish and display information on their search results. If you are already clued up with these trends, then you are already ahead. But if you still have questions or need help, then we recommend you speak to a digital marketing agency.