The internet is always changing, and has been since its very inception. There are more and more services becoming available, more and more tasks are becoming possible at the simple touch of a button and more and more people are using the internet every single day- it really is a marvel.
One thing that hasn’t changed, however, is the sheer popularity of social media. This has been the real golden egg of the internet era, with more and more people signing up to social media sites every single day (over 2 billion people use Facebook alone). It’s a pretty simple fact that the prime way to become more popular, as an influencer or as a company, is by cracking the code when it comes to getting big on social media.
That’s why you need to make sure that you know how to do this. The number of people and companies using social media to attract new customers and fans is always increasing, and it’s a harsh but true fact that not every social media page gets the same number of likes or followers. Only the best survive (as is the case in so many aspects of our lives) and you need to know how to move with the times. The same methods that may have worked at attracting followers in 2010 probably won’t work nowadays, so you need to ensure you’re up to scratch. How do you do this, though? What kinds of tactics work in 2019? How do you increase your Instagram or Facebook following? Read on to find out.
Before we get started, you need to understand that the tactics for getting social media followers aren’t the same for absolutely everyone. I’ve already touched on the differences between the needs of a big company and a social media influencer, and these differences go into the methods you’ll need to use as well. You’ll have different target audiences, and you’ll need to adapt your tactics to suit these. There are, however, certain ways that will work for everyone and those are the ones that I’m going to be discussing here. Follow these tips and you’ll be sure to see your followers shoot up.
The first method you should consider following is actually buying likes or followers. Now, I know what you’re thinking- this is cheating, is it not? A lot of people think it is, but personally I think the opposite. It’s not as though you’re paying just for the numbers and ratios on your pages to look higher; there actually is a substance behind the numbers. You are gaining real followers and these people will see all of your posts, pictures and advertisements.
There are a lot of different sites and applications out there that claim to offer followers, but some are more reliable than others. Some overcharge to a large extent, while some are untrustworthy in general and don’t have any solid ways of getting you more followers. Finding a good site to buy from is pivotal, so if you want to check out any examples then Social Media Daily can be a good option.
Make sure you spend your money wisely though and don’t overdo it on your first go. Perhaps spend a small amount and access how successful it’s been; check if you have gained and managed to keep followers from these sites. If you have, they should be safe to use in the future and you can continue to buy followers and likes from them.
Another tactic that I’d suggest employing is having as many social media accounts open as possible. Now, I don’t mean having seven different Facebook accounts- this is pointless. What I mean is having one account on all the mainstream social media platforms, such as Facebook, Instagram, SnapChat and Twitter.
It’s a simple fact that not everyone has signed up for every platform, so if you want to reach as many different people as possible then it’s important that you cater to their needs. More people will have a chance of seeing what you’re posting and you, therefore, have a greater chance of expanding your online presence.
You can also use this as a method to get more followers or likes on each of your platforms. For example, you could start off with a Facebook account. After building a solid fanbase here, you could advertise your newly formed Instagram page, encouraging people to follow you on there.
In your Instagram bio you could then put your Twitter and SnapChat usernames, meaning people will add you there and you could then have certain users following you on all four platforms. More and more people will be likely to see you online if you follow this sort of plan, so I’d really recommend following it.
Paying to have your company or pages advertised is another way of boosting your online profile. More and more people are doing this nowadays, and it’s not hard to see why. It might end up being pretty expensive, but there are very few better ways to get seen on sites like Facebook and Instagram than to have them advertise your pages for a fee. It almost acts like clickbait where people will be much more likely to click on your profile, and by doing this they are much more likely to follow you and see your future posts. You’ll quickly build up the volume of people who see you and will be more likely to have a bigger audience for posts.
Using hashtags on platforms such as Instagram is also a great way of getting more followers. By using these, you’ll really be putting yourself in the public eye. When you include a hashtag in the caption of one of your Instagram photos, it immediately goes onto a public list of other photos which have used the same hashtag. Anyone searching for photos with these hashtags will come across yours, so if you use the same hashtag frequently people will be more likely to see your posts. Research what kinds of hashtags are best for you as a brand and incorporate them into your posts.