Brand recognition is one of the most important elements of attracting customers to your business, as this establishes trust and reliability in association with your company. However, many small businesses and start-ups are not focusing on brand recognition, and this is hindering the growth of their customer base.
Improve Your SEO
One of the major ways that you can increase brand recognition is to improve your SEO skills, as search engine optimization can help your brand to become intrinsically connected with your industry. Good SEO for your business will mean that whenever a potential customer searches for services like yours, your website has an increased probability of being shown on the top of the search results.
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In order to improve your SEO, you should find the keywords that people use to search for businesses like yours and then place these throughout your website. You should also consider taking more indirect actions such as making your website mobile-responsive and keeping your website active through content such as a blog.
Create a Recognizable Logo
The key to your brand is its logo, as many individuals associate pictorial logos with different companies regardless of their slogan or even the company name. In order to create the perfect logo, you should consider any recognizable aspects of your business or what they do, look at the competition’s logos.
You should also consider the type of design you choose and whether this correlates with the tone of your company. Other aspects to consider include the colour of the logo to attempt to make this eye-grabbing, as well as the style of typography. You should put this logo on all of your packagings.
Partner with Local Competition and Sponsor Events
If you are a small business with physical premises, you should also consider partnering with local competition in order to share their audience and show your reliability by associating with well-known and trusted companies. Not only this, but you should consider sponsoring local events as this will allow all of the attendees the event to be exposed to your logo and what you do, including the latest information about your company.
Create a Brand Voice and Story
No-one is immune to a good story. Combining the information on your website with a great narrative can help to find customers that will support its growth, as well as unveil a personal side to your business that customers can connect with. Rather than focus on the business as a whole, ensure that you also promote the people behind the company, breaking down the corporate walls that can divide you and your customers. You should also focus on your brand voice by adapting this to suit your clientele.
Improve Your Customer Service
Finally, your businesses’ success is going to be based on the strength of its customer service, and improving this will help people to recognize and be aware of your business. For instance, replying to customers on social media on your website through chatbots can help to make your brand more immediate, gain the trust of customers, and ensure that your brand is recognized due to its high level of activity.