In 2018, 200 different advertisers spent a combined $163 billion just on advertising alone.
Advertising has become such an important part of running a business, and you may be wondering what type of advertising would be right for yours.
There are many different forms of advertising that are common for businesses to use. Read on to learn all about the different types.
Display Ads
Display ads include both newspaper and digital advertising. Think of digital ads as the kind of updated newspaper ads.
Displays ads are essentially just buying an ad space that you know will reach your target demographic. You can do any kind of ads for this, like text ads, traditional print ads, or even a floating banner on someone’s website.
The biggest difference between newspaper and digital ads is that with digital ads, you can use search engine optimization (SEO) to better reach your target audience.
Digital display ads are normally Pay Per Click (PPC). This means that you can bid on certain keywords for SEO and pay to be one of the higher results when people search for your product.
You can read more about PPC benefits here.
Product Placement
Product placement is also another popular form of advertising.
This is where you can pay a TV show, movie, theme park, video game, or any other company to use your product while entertaining their audience.
For example, if your product had the same demographic as a certain TV show, you could offer to pay that TV show money to put your product somewhere in that TV show.
This way of advertising found a way to integrate marketing with entertainment and is a much subtler way of advertising for a certain product.
Radio Advertising
Radio advertising is also a popular way to market your product.
If you find a particular radio station that your target audience listens to, you may want to pay to have your ad play on that station.
However, it can be difficult to market certain things on the radio because you are limited to sound alone. Your audience may find it difficult to remember all the information you give them, so you have to figure out a way to tailor your ad to the radio.
To get the best results from radio advertising, you will have to play your ad multiple times, so make sure that you can afford that with your budget.
Social Media Advertising
Social media has become more and more popular, and now you have to be advertising there to reach your audience.
You can use UTM codes to track where you get your sales from, and you can see if they are coming from your social media advertising.
Social media is also a fun place to do some advertising. You can be a little more laid back and have some more freedom to advertise your brand the way you want.
However, you should make sure that you choose the platform you want to advertise on. There are multiple different platforms, and each one is a little bit different. For example, the people you try to reach on Facebook will be a different group than the ones on LinkedIn.
Direct Marketing
Direct marketing is also a newer form of advertising that has become popular recently.
Direct marketing is where you target your audience specifically by reaching out to them, whether that be sending them mail, emails, or calling them on the phone.
By doing this, you are trying to create a dialogue with your customers and make them feel like you’re with them.
For example, you could send out a monthly newsletter, letting your customers know the update to your products or services.
Internet Ads
Internet ads are everywhere now, and you’ve probably noticed them. Internet ads come in all shapes and sizes, like banner ads, text ads, paid searches, and pop-ups.
Normally these advertisements have an image and some text associated with them and are placed on different websites.
This is also where you can pay to have your ads get higher in the search results on search engines like Google and Bing.
TV Advertising
TV advertising consists mostly of commercials in between your TV shows and movies that play on cable.
Television ads are way more versatile than radio advertisements; you can play with the visuals and sounds. There is so much more you can do with this type of advertisement, especially if you place it with a channel or show that fits your target audience.
Normally, you will buy an advertising slot that is broken up into different units (i.e. 20, 30, 40, or 60 seconds). The costs can be expensive, but it really depends on what region you’re in, the program, and what time you choose to air the ad.
Email Marketing
Lastly, email marketing is also an important form of advertising.
This kind of advertising sends ads straight to the target audience’s email. The emails can consist of coupons, promotional sales, or even newsletters.
People can normally sign up for these emails if they sign up for a rewards program or make an account on your website.
Learn More About the Different Forms of Advertising
There are all different forms of advertising, but for the best results, you should use a combination of some of the ones above.
Marketing is a very important part of running a business and is necessary in order to compete with all of your competition.
If you enjoyed this article, check out our other blog posts for more information on marketing and business!