What does everyone need to survive in this world?
That’s right, water. If you don’t drink water, you don’t live, it’s as simple as that. Since everyone needs water, promotional water bottles are the perfect way to advertise your business.
In this post, we’re going to discuss water bottle advertising because there’s more than one way to showcase your brand through hydration. Whether you’re making labels to stick on plastic water bottles or printing on portable water bottles, one thing is for sure, you can use them pretty much anywhere.
It’s about time you provided a great service with your advertising. Use water.
Types of Water Bottle Advertising
There are two types of water bottles that you’ll see companies advertise on.
First, there’s advertising with water bottle labels.
This is the more affordable and more dispensable method of water bottle advertising. You can print thousands of labels and put them on water bottles to give out to anyone. They would almost act as a business card that also hydrates your target customer.
The only problem with disposable plastic water bottles is just that; they’re disposable. Not only does this decrease the effectiveness of your advertisement, but it’s well-publicized as bad for the environment.
That’s where portable water bottles come into play.
Although far more expensive to produce than making plastic water bottle labels, portable water bottle advertising has a much longer shelf-life. Not only will people keep them and become walking advertisements for your brand, but you could even get away with selling them on your website or at your store.
Where You Can Use Water Bottle Advertising
You can use promotional water bottles in many ways. Outdoor events present a great opportunity, especially in the summer months when people get parched much faster. Charity runs and sporting events are perfect for water bottle advertising.
Use them as giveaways in corporate meetings or keep them on your table at trade shows for anyone to take. Again, a well-designed portable water bottle makes a great business card that customers will actually keep around.
You could also send your promotional water bottles with product orders as a thank you for new customers, give them away in social media contests, or put them in swag bags. There’s no limit to water bottle advertising.
Design a Great Water Bottle
Designing eye-catching water bottle advertising comes down to putting a special focus on your brand and simplicity. You won’t have a lot of room to work with and if the design is too busy, then people are going to miss the point of the advertisement.
If you’ve got a great logo, placing it on a solid colored label or portable bottle will get the job done. You might also consider putting your website or any of your social media handles on there as well. Try to make your company’s identity come off as best you can on the bottle and you’ll see it pay off in a big way.
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