It’s not easy being a startup entrepreneur. There are many things you have to handle and worry about. You have to consider every aspect and facet of the business to make sure that the company does not fold, but rather scale to more significant proportions.
The great thing about technology is that startup businesses and established companies can get the same level of exposure with the help of digital marketing.
Most online consumers are looking for a product or service that suits their needs and wants. Regardless of the industry or market segment, businesses use the Internet to promote their brand. Implementing virtual marketing strategies is a sure way to get your company noticed by consumers.
What is Digital Marketing?
Digital marketing is the same as online marketing, digital advertising, Internet marketing, and Internet advertising. In essence, it’s marketing and advertising products and services in an online setting, which also includes mobile and other digital platforms.
There are several sub-categories under digital marketing, but the following are the most common:
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
- Mobile Marketing
- Pay-Per-Click Advertising (PPC)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Viral Marketing
Every type of digital marketing strategy has its benefits and advantages for your business. Startups should use a combination of these strategies for the best results.
Why is Digital Marketing Important for Startups?
1. Online Presence
Startups need all the help they can get to become visible in the market. As a new company, only a few people will know about the business. Even if the startup has the best product or service, it’ll be useless unless people know about it.
Startup businesses can take advantage of various online marketing strategies to make their brand known to the public. One of the most common Internet marketing strategies that startups can use to boost their online presence is search engine optimization, email marketing, and social media marketing.
2. Inexpensive Marketing Costs
Due to their limited budgets, startups cannot afford traditional marketing and advertising strategies to build their business. A 30-second television ad will cost around $400,000. Radio advertisements will cost significantly lower than a TV spot, but other costs will factor in, such as voice talent, copywriting, and editing costs. These advertising and marketing costs will make it difficult for startups and small businesses to compete with bigger competitors.
Digital marketing expenses are lower than traditional marketing activities, and some cost very little to do. New businesses that cannot afford to hire a digital marketing specialist can start doing simple online marketing strategies, such as creating high-quality and helpful content.
3. Connect With Customers
If you think digital marketing is only helpful in promoting your goods or services, think again. One of the most important benefits of online marketing strategies is that it allows businesses to build and nurture relationships with customers.
The global market is very competitive, and some products or services can compare favourably to yours. But, do you know what makes customers choose you over the other similar businesses? Your relationship with them – how you engage with your customers makes a whole world of difference. Customers will choose a startup that engages and connects with them versus a multi-national company that’s very unreachable.
Digital marketing makes it possible for smaller companies to compete with larger ones by making their startup brand more relatable.
4. Increase Your Revenue
There are many ways digital marketing can drive sales. If you have a website, SEO will help you increase traffic. Your presence on social media helps customers discover you and share their incredible discovery with their connections. If you run a blog, relevant and valuable content helps convince potential customers to give their business to you.
Whatever digital marketing strategy you choose to implement, you can expect to increase awareness for your company, which is the ultimate step to getting that very first sale.
5. Establish your Brand
Having an online presence is not enough. People with an affinity for a particular brand remain loyal despite new and upcoming competitors in the market. Thus, every startup business should focus on establishing its brand.
Branding makes you unique, exclusive, and valuable. Digital marketing is essential in building brand awareness and loyalty.
Back in the day, only large and established companies were able to market their goods and services all over the world. Digital marketing strategies helps startup businesses find their place in the global market.
Unfortunately, many startups lack the expertise to make digital marketing work for their business. With the help of digital marketing experts, every startup business can grow and succeed in their niche.