It’s not too many years ago that crowdfunding was completely unheard of. Then, came the boom.
In short, crowdfunding has become a crucial source of finance around the world. It’s something that tends to be used for start-ups, but there’s nothing stopping it from being adopted across older businesses as well.
Has it reached the stage where it has replaced the typical loans for small business owners? Absolutely not – and it’s never likely to do so. In some industries, it is becoming more common though, and through today’s article we will take a look at some of the tips you can implement to make your crowdfunding campaign more of a success.
Are you ready for crowdfunding?
We’ve all seen some of the success stories for crowdfunding and it would be fair to say that they are really inspiring.
Based on the above, it can become easy to act a little too quickly and start your crowdfunding journey immediately.
Well, this isn’t always the correct approach. Different companies will require crowdfunding strategies at different points. For some, it might be before they are launched; if they are attempting to launch an innovative new product for example.
For others, it will be more about showcasing something tangible. In other words, “ideas” don’t always cut it – so timing is crucial here and you must take a long hard look at your business before pressing ahead.
Prioritize the search engines
Sure, launching on a popular crowdfunding platform is going to help you – but it’s not going to make the campaign.
You’ll need investors from outside sources to find it, and search engines present the perfect opportunity. Particularly if your business is involved in a mainstream industry, which has good keyword volume, there is huge potential to reach a lot of people.
To do this, you’ll need to engage in basic SEO techniques to fine-tune your page, while you may also try and find other websites to link to your page to give it a further boost in Google.
Don’t just sit back and wait
This next point relates closely with the previous one we spoke about. Again, crowdfunding might have an amazing reputation – but if you think you should just upload your campaign and hope for the best you are going to be wildly disappointed.
This isn’t how crowdfunding campaigns function – they need further promotion. You’ll need to contact journalists and publications to get the word out and ultimately, drive more people to the page.
Arm your campaign with a video
Finally, if we were to hand you just one tip with the composition of your page, it would be to include a video. Various studies have shown that people prefer videos over text, and it will simply boost the chances of your campaign appealing to people and ultimately, getting that investment it deserves.
Try and focus most of your budget on this area as another side benefit is that your video can be included on other websites, and help you get the word out even more.