Adoption is key for any startup blockchain project. The more users it can engage, the more successful it can be. Because of that it is important that you think long and hard about blockchain marketing and advertising.
If you want to advertise a startup blockchain project effectively, there are five tips that you should try to take on board:
1. Find the right channels to advertise your project
Not all advertising channels are equal, and some may be better suited to your project than others. Think of the blockchain project as a product, and try to find the best channel that allows it to appear in front of its target market.
It may take a bit of trial and error to identify the best channels to advertise a project. That being said there is no need to limit yourself to a single channel, and you should try out as many as possible before weeding out the ones that don’t make the mark.
2. Define and track performance metrics early
Right from the get-go you should define the types of performance metrics that you want to track for your advertising campaign. Typically that would encompass clickthrough, engagement, retention, and (of course) conversion rates.
By tracking performance metrics early, you can begin to collect valuable data about your advertising campaign. The data will let you assess the performance of the campaigns that you run, and compare different channels against one another.
3. Manage your budget carefully
The cost of advertising can add up quickly, and if you aren’t careful your startup could end up spending much more than you anticipated. To ensure that doesn’t happen, you need to set a fixed budget for advertising and manage it carefully.
Try to make it a point to choose the most cost-effective ways of blockchain project marketing. That can encompass both paid and free advertising options, and should ultimately be based on your budget.
4. Partner up with influencers
Arguably the most effective way to advertise blockchain startups is by partnering up with influencers. The influencers that you choose to partner with can either be people with clout in the blockchain community or someone that can reach the target market that your project aims to engage.
If you’re able to come up with good content and leverage the following of influencers, it will be easy to generate a lot of buzz about your startup. The only downside is the cost of influencer marketing can be prohibitive, especially for startups that are on a tight budget in the first place.
5. Start to build your own community
In the long term, building a community of followers who are interested in your blockchain startup is a great way to advertise it. If you want you could use Facebook, Twitter or Instagram, but many blockchain enthusiasts nowadays look to platforms such as Telegram or Discord instead.
The community that you build will make it easy for you to keep people informed. Additionally, it will let you reach out to your target market more effectively, and ensure that they stay engaged.
At first, learning how to advertise your blockchain project may seem difficult, and the truth is that there is definitely a learning curve. Before you actually start you must do your homework, research your target market, and actually plan out your marketing and advertising strategy.
If you follow the tips listed above, you should be off to a good start. At very least you should be able to advertise your project more effectively, and ensure that your startup is on the right track.