Though they can often provide a headache, invoices remain at the top of the list of most important documents for business owners and entrepreneurs. These documents serve as receipts, ensure payment for your product or service, and prove useful when it’s time to file your taxes. They are also a tangible piece of communication between your business and clients or customers, viewed countless times, so it’s crucial that these financial documents best represent and embody your company.
Your business’s invoices are your image. They share a curated narrative about your company revealing where you are located, what products or services you provide, and what you look like. Declare to the world that you’re proud of your business from start to finish, completing the customer experience with a personalized and branded invoice. Use this form of communication via invoicing as the ultimate branding opportunity. Leverage your business’s invoices to boost your brand, so you’re memorable and stand out from the competition.
Choose an Impactful Design
The simplest way to amp up your invoices is to utilize unique and innovative template designs. Swap out generic and bland black-and-white invoices for more elevated and sophisticated eye-catching ones. No design experience? No problem. Fortunately, a plethora of invoice generators exists, however, not all are made equal. We recommend Invoice Home for their impressive array of over 100 artistic and intricate invoice templates—from professional and polished to chic and trendy templates, you’re bound to find an option to best represent your brand’s unique image.
Incorporate Company Colors & Fonts
One of the most recognizable features of your business is your brand’s colours. Consumers recognize the hues often used in your logo, marketing and business materials, and website, and associate them with your brand. For these reasons, it’s extremely important to incorporate some vibrancy in your invoices by utilizing these recognizable company colors. For the same reasons, using exact or similar fonts proves beneficial as design consistency is key to building a strong brand identity.
Incorporate Your Logo
If you don’t already incorporate your business logo on your invoices, now’s the time to begin. Customers and clients want to know who they’re doing business with—adding your company logo will help people immediately identify who the invoice is from, so you can also avoid getting lost in the shuffle of unpaid invoices.
To create consistency between brand channels, display the same logo featured on your business materials and website on your invoices. Our preferred invoice template generator lets you quickly upload and add your logo to invoices and even offers a gallery of intricate logos to choose from for those still establishing their businesses. Before displaying your logo on your invoices, ensure that it’s a sharp and clear high-quality image. Feature the logo either in the top right-hand corner or the top-center of the invoice for optimal brand recognition.
Utilize the Comments Section
Be sure to add personalization and express appreciation in the comments section. You could simply reference your customer or client’s history with your business by thanking them for years of continued business or express excitement to work with a client again in the future. While it doesn’t seem like much, it’s a small touch that shows their business was valued as more than just a paycheck and that your company genuinely cares about their business. Every brand could benefit from expressing gratitude.
In conclusion, if you’re looking to expand your business and increase profits, you must invest time in building your brand. Leveraging invoices as a branding opportunity can help. Thanks to easy-to-use invoice template generators, it’s simpler than ever to create invoices that boost your brand’s awareness. So transform your lackluster invoices now and thank us later.