Living in a digitally dominant age has levelled the playing fields for small businesses to catch up with the giants. One of the key factors to a company getting ahead on the internet is by using social media.
You might think that posting pretty pictures or writing cool captions is all there is to social media. But there is a much greater power that these platforms hold and it can be beneficial for your business if you understand it and apply it. Keep reading to find out how to grow your small business with a social media plan in place.
Choose the Best Platforms
Your business doesn’t necessarily have to be on every single social media platform to see get progress and results. Actually being in too many places at one time could do the exact opposite of what you hoped for.
The best way to go about choosing platforms for your social media plan is to focus on what your business offers. Think about where your ideal client will be. For instance, selling hair and beauty products would probably do better on Instagram than Twitter because it is a more visually-driven outlet.
It’s important to understand each platform’s personality and purpose to figure out which will suit your brand the best.
You need to settle on your marketing goals before you put together your social media plan. What exactly would you like these platforms to do for your business?
If you don’t determine your marketing goals beforehand, you’ll more than likely begin to produce content that isn’t pushing you in the right direction of where you want to be. You wouldn’t use the same strategy for generating leads as you would for increasing sales.
Save yourself time, money and frustration by pinpointing what you’d like to do first.
Branding has become one of the most highlighted components of marketing online. There are a few key reasons behind this. One of the main ones is that it allows your audience to recognize and identify with your company.
Putting together a cohesive brand isn’t always easy and takes consistency. Its goes deeper than a logo and colours- although these are essential parts as well. Hiring a digital marketing agency would help with building a strong brand for your small business.
Create Strategic Content
Remember how we mentioned how important it is to create the right type of content for your goals? Well, this is the purpose of being strategic with the posts you’ll include in your social media plan.
Find out what your audience reacts positively to. It may infographics, videos or blogs. Sometimes it’ll take trial-and-error to figure out what they like. But once you do, keep producing that kind.
Boost Your Small Business with a Social Media Plan
There’s no need to leave the success of your small business up to chance when you have plenty of tools on the internet in front of you. Developing a social media plan assures that you’re using one of the most potent resources correctly to grow your company.