Despite 96% of companies believing that employer brand and reputation can directly impact revenue, only 44% measure the correlation regularly. Brand building can truly make or break your bottom line.
Here are 6 simple steps on how to create a successful brand.
1. Implement Consistency Across Brand Building
What makes a brand? Consistency across your external communications enables your customers and the general public to form a reliable, consistent image of your brand within their minds.
One easy way to build consistency in your brand is with good design. Using a brand style guide and specific brand design themes can make your company seem more trustworthy and professional.
2. Don’t Forget the SEO
Your website and brand are both user-facing. Don’t forget that search engines use site usability and usefulness to determine your search engine ranking. With 67% of all clicks going to the first 5 organic results, SEO can make or break your presence online.
Thankfully, SEO can also steer you in the right direction when it comes to creating a successful brand. Focus on SEO tips such as getting your site loading time down to mere seconds and providing useful information to visitors.
This can increase your rankings and brand recognition altogether.
3. Identify Your Target Audience
Identifying your target audience goes hand-in-hand with user experiences and SEO. What kind of customers are you looking for? What information will people go to your website to find?
Create a persona of this ideal customer and keep them in mind whenever you create site content, graphics, and more.
4. Speak In Their Language
Once you’ve identified your target audience, it’s important to prioritize how you speak to best match their preferences.
Is your audience full of corporate professionals or young concert-goers? Explore competitor posts and common interest brands to best organize your language and tone. This will allow you to best reach and retain audiences in your target niche.
5. Identify and Lean into Your USPs
What makes your brand unique? What are your unique selling points (USPs) that set you apart from your competitors? While competitors may sell similar products, why should customers go to you instead? Are your products cheaper, or of higher quality?
Highlight these USPs across your website, email promotions and particularly in a new client or customer pitches. These are the unique points that will make your brand stand the test of time.
6. Rely on the Brand Experts
Brand agencies such as Mekanic can be ideal resources for building a successful brand online. While ensuring consistency throughout your content and tone is essential, hiring an agency can streamline this process.
Relying on an agency to create your paid ads and ad strategy is also an easier way to streamline brand consistency across the web.
Brand building is important, but not an impossible task for you or your business. By relying on brand experts, leaning into your business’ unique selling points and identifying your target audience, you can build a brand to last.
Ready to take your business to the next level with marketing? Identify your target audience and key members to start growing your brand awareness and bottom line.