If you’re talking to everyone, you’re talking to no one.
Trying to market your business without having an ideal customer profile is going to drive you crazy. You’ll be putting in all the effort and getting very little results.
Continue reading this article and we will talk to you about best practices for creating your ideal client profile.
Look at Who Your Best Clients Currently Are
You likely already have a goldmine of information right under your nose. When you work with top marketing companies like Sangfroid Marketing Studio, they will tell you to look at who your best clients are to get an idea of who you should be targeting.
Who are your raving fan customers? Who is excited every time you release a new product or service?
Make a list of 5 or 10 of the top people that can’t get enough of what you’re offering and then move on to the next step.
Ask Your Top Customers Questions
Don’t assume anything about these clients. What you might be seeing from the outside isn’t necessarily so.
You might think that you’re marketing to people that make a certain amount of money, have a certain lifestyle, etc. While you might get these things right part of the time, you truly need to speak with these people to find out what’s really going on.
When you speak with them you might find that the person you thought was happy in their job is actually someone who is trying to move up in the company. If you notice this is a trend throughout the people that are buying from you — why is that?
Dig deeper into areas that you start to see similarities and see if it is something that is important to note for the next step.
Put the Information on an Audience Profile Sheet
Now that you have all of the information from talking to these top customers, here are some of the things you should list on your audience profile sheet:
- Purchasing process
Knowing this information will play a part in how you do all of your marketing. You’ll be able to craft your message to your audience profile and speak to the pain points and show how your product or service is the solution they need.
Being able to personalize advertisements and marketing materials will allow you to increase your conversion rate so you can increase your revenue and your profits.
Other areas of your business can benefit from audience profile sheets, so make sure to share this information beyond your marketing team.
Get Your Ideal Customer Profile in Place & Rock Your Marketing
Now that you know these tips for how to create an ideal customer profile, why not read some of our other articles? We have more articles that can help you as you’re marketing your business and beyond.
Browse our site, find another article you want to read, drop a bookmark and come back again soon.