Search engine optimization, popularly known as SEO, will still be very relevant in 2020 and beyond for businesses, large and small. By employing optimization tactics you can gain a competitive edge on search engines like Google. Optimization also provides a better user experience for your clients and customers when visiting your website.
In 2020, optimization and marketing will also go hand-in-hand. “Without the right Internet marketing techniques your website will not be found on search engines, and studies of Internet trends has revealed that 73 percent of your prospects use search engines to find the businesses they need,” according to Detroit Internet Marketing, Michigan’s best SEO company.
Not all optimization tactics are a must-do for 2020. But most are. For instance, having a faster website can improve search rankings. And don’t forget the SEO audit before the New Year rings in. Let’s take a deeper look at these optimization tactics and more.
1. An SEO Audit Is A Must-Do Tactic For 2020
Actually, you should probably do an SEO audit before 2020 begins. Giving you the data you need to develop an optimization plan and hit the ground running at the beginning of the New Year. What is an SEO audit exactly?
An SEO audit gives you a clear picture of what is working well, and what needs to be fixed for better optimization. The audit should have essentials like:
- Analyzing keywords for ranking, relevancy, missed opportunities, etc.
- Do a competitor analysis looking for easy wins
- Check your backlink profile
- Look at internal links and URLs
- Checking SEO titles and meta descriptions
- And much more
2. Revamp Your Keyword List
The industry keywords you chose to focus on last year or the year before may have changed. The great news is that during your SEO audit, you most likely found some keywords that can be added to your list. You may even want to build out a multiple keyword list for your 2020 content strategy.
What to look for in your keywords? Checking relevancy, competition, and demand should be the first step. For the most part, focusing on keywords with 100 to 200 monthly views can be beneficial in 2020.
When you string together 10 keywords that net 100 monthly views per month that have low competition in your industry, you can net 1000 monthly views for a single web page, landing page, or blog post. You can use keyword platforms like SEMrush, Moz, or Ahrefs to do keyword analysis.
3. Start Thinking About Voice Search Optimization For 2020
This falls along the same lines as the above point covering keywords. Voice search optimization is going to really take off in 2020, and by getting more voice search keywords, you can get an early start on search engine ranking.
According to industry research, 50 percent of all searches will be done via voice in 2020. That s a pretty clear call to action. A few things to keep in mind for voice search optimization are:
- Think smart home and mobile devices
- Use long-tail keywords
- Make keywords natural speech
- Apply “near me” to keyword strings
4. Ensure Lightning-Fast Speed
Speed will continue to be a big ranking factor for search engines like Google. You have three seconds or less for your web pages to load in order to keep site visitor attention. This may seem easy enough, but unfortunately, a lot of factors can affect the load time of your website.
For instance, not optimizing images on web pages and blogs can slow a site down a lot. Also not embedding videos correctly can also grind the load time of your site to a turtle’s pace. If you did not check site speed during your SEO audit, you can get a clearer picture using speed tests via Pingdom or Google PageSpeed Insights.
5. Net Plenty Of Backlinks
There has always been a lot of bad press around backlinks. But the truth is, backlinks are absolutely necessary for great optimization in 2020. And to be relevant, you also need to know how many backlinks your competitors have too. For instance, if you have 2,000 backlinks, but your top competitor has 10,000 backlinks, their domain will most likely rank higher in Google search.
To get more backlinks, you need to first pump out a lot of quality content that is actionable, has value, and ultimately shareable. One piece of very viral content can net you thousands of backlinks. The next step is to utilize a marketing agency that has a network of quality online sites you can post content for links.
Are You Optimization Ready For 2020?
The above optimization tactics to employ for 2020 search engine dominance are just the tip of the iceberg. They are very important, to begin with, but not the only tactics you’ll need to consider. Take your business to the next level with optimization and marketing, and gain a competitive edge for many years to come.