Since the dawn of navigable websites in the 1990s, designing them has grown into a full-fledged part of the public and business consciousness, spawning entire sectors of careers, professionals and business expenditures. Within the past few years, however, as more and more people and companies choose to conduct ecommerce and other business transactions online, the demand for enhanced yet clear design of web pages has ballooned. So why webdesign for startup business is so important?
Here are three reasons incorporating great web design should be hugely important to your enterprise, whether you’re a freelancer or a Fortune 500 company.
Part of Your Brand
Your company’s “brand” isn’t just a logo anymore – most people consider “branding” to include all visible parts of a company, from the logo to its customer service. Naturally, then, your website is part of that brand. Consider it this way: everything about the website from individual buttons to its general ease of use must reflect the company’s “brand philosophy” – that is, the driving holistic image the company wants to project to its customers and clientele. Does your website currently exhibit exactly what you want clients to see about you and nothing more or less? If the answer is no, consider a web design service such as Long Island Web Design. Companies such as these specialize in creating a holistic site that reflects your company’s brand philosophy so that customers can recognize it the moment they land on your website.
First Impressions Matter
Have you ever been to a website that was so cluttered or disorganized that you couldn’t find anything? Or how about the opposite – there simply wasn’t enough information to get you where you needed to go? Both of these experiences can be equally frustrating, although with the current trends in lean UX design, the common experience likely tips toward the latter, especially for users returning to a website that has been “updated” or “redesigned”.
What about first-time customers, though? If a first-time client’s experiences are negative because of too much or too little information, poor layout, and even broken links or pages that throw up “404 Errors”, they are likely to reduce their expectations of your company. If the experience is bad enough, they might not even return, robbing you of the next reason for a great website: to drive repeat business.
Drive Repeat Business
The last reason is probably the most important: businesses need repeat customers. New business is great, but if customers or clients have a great experience with a company’s website, they are much more likely to return to that website and do business there again. This repeat business is actually the bread and butter – the main source of income – for most enterprises. What better way to drive repeat customers to you than have a fantastic, seamless, easy yet informative website from a company like Long Island Website Development that keeps them coming back for more!
As you can see, there are several reasons a great website design is important to your business. Explore the options available to you and make the best choice for your company. The return on investment will be well worth the cost!