If content is king, then video content is his knight in shining armour.
More video is being consumed online than ever before. For instance, 1 billion hours of video is watched on YouTube every single day.
Marketers can’t afford to miss out. Leveraging video is now a must for all successful marketing strategies. Want to know how to use video to your advantage this year?
Read on to discover 4 video marketing trends to master in 2020.
1. Personalized Video Content
Everybody should, by now, have cottoned onto the importance of personalization.
Gone are the days when general ads and endeavours saw a return. We live in a world now where successful marketing is built on trust alone.
Consumers want and need to feel valued if they’re to convert on your offer. Personalizing everything from ads and emails to website content is key. Incorporate it into your video content this year and you’ll be onto a winner.
2. Longer Videos for Greater Engagement
The millennial attention span is notoriously tiny.
Things have to be short, snappy and attention-grabbing to succeed, right?
Sometimes. But not always. To paraphrase Bob Dylan, the times are changing.
In fact, the general consensus this year seems to be that longer-form video content is where the treasure lays. Videos that are longer have been shown to enjoy greater engagement. More minutes means more time to build a connection and have an effect.
Try experimenting with longer videos in 2020. Of course, long and boring is never going to do it. Ensure they’re of the same high-quality and engaging nature as before.
Not a video making expert? Seek professional help from businesses such as C&I Studios.
3. The Rise of 360-Degrees
Immersive video is becoming more accessible.
As more people are able to make it more easily, more people will start to watch it.
That’s good news for marketers. These immersive videos have been shown to deliver exceptional results. For one thing, they’re new, which makes them interesting. It’s natural for people to pay attention to them.
That’s good news for anybody trying to tell a story and cultivate a relationship with the viewer. Expect increases in viewing times, video counts, engagement, and customer retention.
Never heard off a videocast?
It’s what you get when you combine podcasting and video content. We all know how podcasting has exploded in popularity in recent years too. As it happens, people also enjoy watching those podcasts happen.
Podcasters, such as Joe Rogan, simply record their studio set up while they record their audio. They might be interviewing someone and film the interaction, for example.
For the viewer, it’s like being a fly on the wall. The combination of audio and visual content as a major boon. You feel a greater sense of closeness to the people you’re listening to.
Give it a shot this year!
Leverage These Video Marketing Trends
Video content will remain incredibly important for successful marketing in 2020.
Hopefully, the video marketing trends we’ve highlighted here will help you capitalize.
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