Taking your business to the next level isn’t just about acquiring a new space but it’s about acquiring a new face. One business location that proves very successful can warrant setting up another but when you start to consider expanding your business by adding a second location. It’s not necessarily about making a carbon copy of what’s been successful so far. What are the concerns you’ve got to address when setting up a second business location?
Of course, it’s going to cost more to set up a second location but you’ve also got to think about the costs of moving house as it were. Transportation costs can prove to be a considerable investment upfront which could take some time for you to fix. It is possible to get an affordable LTL freight quote to ensure that you can get things transported to the next location but it’s about the other costs that you may not have considered. Transportation can be a big thorn in your side but you also got to think about the costs of this new location, such as installing the machinery, as well as getting the building up to code if it’s not a rental property.
Tapping Into The Different Markets
Setting up a second business location is great in theory but where are you going to set it up? When we set up a new location the idea is to cover new ground but when we set up in a new location it may not have the same impact as our original one. This means that when we set up a new location especially if it’s far away from our locale, we make sure that this new location is able to understand our brand. There can be considerable cultural differences. When you move a business to another country things may not translate in a language sense but also in a cultural sense.
Hiring The Right Calibre Of Employee
We’ve worked hard at making the business what it is and now we need to recapture this lightning in another place. When we are trying to get the business up and running it’s crucial that we find people that can perform the duties but also find people that are able to grow into their new roles. You can certainly approach local temp agencies to find your first group of employees but if you are trying to make the business successful all over again in a new location it’s important to send some current staff members over to help communicate the values and style of the business.
Forging A New Identity
A new location means recreating some of the values of the original set up but there has to be enough room to help this new space grow into its own. When you are expanding a brand it’s not just about making carbon copies. You have to help the business to translate into different areas by setting up a new location that has the goods and services of the original that is suitable to the natives of that location. Forging a new identity means retaining the ethos and the ideology of the business but making sure that translates culturally and linguistically to this new place.