Social media influencers are an important part of any social media marketing campaign. Whether your medium is sculpture, oil-based painting, watercolour, photography, or more, social media is a great mechanism to share your perspective, sell your art, and grow your business.
Learn how to maximize social media for your art business by working with social media influencers.
1. Make a Plan and Set Goals
Before you start using social media, create a marketing plan that identifies your intended audience and sets goals for your campaign. Your marketing plan will shape how you engage with social media influencers. Decide who you want to reach via social media marketing, how many new potential customers you want to reach, and what kind of return on investment (ROI) you are looking for. This will also help you to create a budget for your social media marketing campaign.
2. Find the Right Social Media Influencers
Every influencer is different. They may have a different perspective, look, or set of interests, and all of these shapes who their audience is. Make sure you partner with an appropriate influencer to share your work. Your influencer partners should have a coherent look and feel that meshes with your brand as an artist. You can work with an influencer marketing firm to identify and reach out to the right influencers.
3. Share Samples of Your Work
Consider sharing samples of your art for social media influencers to use in their work. Influencers might use your art in a blog post or share it on Instagram, thereby expanding your audience and helping you to reach new potential customers. If you are a photographer, you could offer your services to an influencer to photograph them.
In addition to sharing copies or photo files of your work, you could also share physical pieces of art with influencers. They could then share photos of their homes with your work in it or write reviews of your art that encourages their followers to check out your work. A video production service can also develop an encouraging showreel if your collections can be posted on social media.
4. Create Quality Content
You may think that your art speaks for itself, but creating quality content to go with your art will help you to tell your story as an artist. Your content needs to be compelling to your intended audience and speak in a unique voice that conveys your brand. Work with influencers to create high-quality content.
5. Know Your Analytics
You can use a number of different types of analytics to monitor your campaign and measure how successful it is compared to your campaign’s original goals. Look at data like clicks, unique views, shares, likes, comments on social media posts, or click-to-sales conversion rates. Knowing the different metrics that are out there will help you to maximize your return on investment and grow your business.
Today, having a tech-forward marketing strategy is critical to growing any business. Partnering with social media influencers is a convenient and easy way to grow your art business and share your art with a wider audience.
