When it comes to building your clothing brand, most business owners tend to think that it’s all about designing a logo that catches the eyes of the customers and creating a “catchy” slogan… Sure, the logo and the slogan are very important aspects to building your brand’s reputation but that’s not what it’s solely about. In building your brand’s reputation, you have to take into consideration how people feel when they see and hear your brand’s name… it’s all about their perception.
Did you know that it can take as little as seven seconds for someone to form a first impression of you? According to Forbes, research suggests that it can take less time than that to form an opinion of someone… in fact, it can take a tenth of a second to determine if someone is even trustworthy. So just think of how quickly a person can form an opinion of your brand without even having met the faces behind the brand?
Well, that’s the thing… it doesn’t matter. All that matters is that you create your brand in a way that speaks to your customers. In building your brand’s reputation, or at least the reputation you hope to build, you want people to have a good feeling when they hear or see your brand, and in doing that, there are a few factors that need to be taken into consideration.
If you own a clothing store, whether a physical store or an online store, you want to make sure you find a company that can create custom hang tags that beautifully and accurately represent your brand… that’s going to be an important part of ensuring a positive image of your store, whether you’re selling in a physical store or joining the booming online world of selling clothes. But the reality of the matter is that people are loyal to brand names, especially their favourite ones that are of high quality and great value.
How many times have you heard a brand name mentioned and heard someone say “oh yes, now they make great quality clothes…” To add to that, you’ve probably also heard a brand mentioned and heard a response of “that shirt is going to fall apart after the first wash… why do you think it was so cheap!”
If you’ve heard any variation of those two comments, that’s a testament to the reputation those particular brands have earned. The takeaway is that people are willing to spend their money on brands that they know and trust… who says your brand can’t be a brand that customers know and trust?
Your pathway to building your brand’s reputation into one that people know and can trust starts with your custom hang tags. When customers can associate a particular product with a brand, you’re on the right path, and your hang tags are going to be the key to get you started on that path. Find out how.
The Quality and Design of Your Hang Tag Can Make or Break the Sale
When you have a hang tag that’s aesthetically appealing, or catches the eye of the customer, it can play in your favour. Let’s say you’re selling a blue jean button-down shirt in a local boutique. Well, as it turns out, your blue jean button-down is hanging in the midst of two other brands of blue jean button-downs as well.
As the customer is looking at the three different brands of shirts, all they can see are the similarities… sometimes the price tag can make a difference, but when the shirts are around the same price, can you guess what the next thing is that the customer is going to be looking at?
If you guessed the hang tag, then you guessed right. The customer is going to look at the colour of the hang tag, the quality of the hang tag, and the design of the hang tag and make their decision based on that. So, it’s very important to make sure you take the time out to invest in a high-quality and well-designed hang tag… your sale is depending on it!
By Neglecting Your Hang Tag, You’re Neglecting Your Business
In the initial set up of your business, business owners tend to get so caught up in the marketing and advertising aspect of their business that they forget about a “minor detail” like hang tags…
You might think of hang tags as a tiny detail that’s of little importance but you have to think of your hang tags like your business cards… you don’t want to go anywhere without your business card and none of your clothing or apparel should go without hang tags, especially if you’re selling your products in various shops and boutiques. You could be missing out on lots of sales, all from missing a tiny detail like a hang tag.
You Have the Freedom to Think Outside the Box With Your Brand
The great thing about hang tags is that they allow you to express your creativity just how you want. You don’t necessarily have to stick with rectangular tags, you can go with circular, oval, or even star-shaped tags… you just want to pick something that accurately represents your brand and the reputation you want to present