Growth hackers are always looking for the most innovative ways to grow business. Maybe that’s you, maybe that’s someone at your company.
Either way, using LinkedIn Sales Navigator is one of the most creative yet underrated growth hacking tactics.
Using LinkedIn Sales Navigator For Growth Hacking
One powerful tool, especially when it’s in the hands of a growth hacker, is LinkedIn Sales Navigator. Sales Navigator lets you quickly find, save, and contact hundreds of leads at a time.
Sales Nav, unsurprisingly, is typically used by sales teams — not growth marketers. But when it comes to growing a business with this tool, here are three tips you can follow.
1. Amplify organic reach by finding content leaders
One common practice in the world of growth hacking is content marketing. This is simply when you create useful and shareable content in order to further your brand.
So you can contact content leaders and ask them to share your content. If you’ve created something truly helpful and valuable, they most likely will want to share it with their followers and network.
How do you find these content leaders? LinkedIn Sales Navigator.
Sales Navigator has an Advanced Search feature that lets you search by job title, experience, and even keywords. This makes it extremely easy to find the right people in just a matter of minutes.
2. Save only the profiles you need
What do you do once you find those content leaders and decision-makers? You can save them to your lead list.
If you’re manually finding leads and not using Sales Navigator, you’d have to copy/paste the URL of the profiles you want to bookmark into a spreadsheet.
But with Sales Navigator, you can easily save profiles to your lead list within LinkedIn. Then you have an organized list of people to contact. This makes it super easy to reach a large batch of influencers who may be willing to share your content.
3. Contact your leads, don’t spam them
When you contact the leads you’ve collected, it’s important to send them a relevant, non-spammy email or InMail (if you’re sending less than 20 a month as that is the limit).
This is why it’s so important to use the Advanced Search feature to narrow the results to people that would actually want to hear from you.
Once you have your leads list, you can export the email addresses of all those people. So, in only a few moments, you can have hundreds of emails of people who probably want to share your amazing content or help you with whatever growth hacking tactic you choose.
Here’s how you can send meaningful emails, not spam:
- Create an email template: use a basic template that you can use for every email. This will drastically reduce the amount of time spent sending emails.
- Personalize each email: with a template, you can easily personalize each email to the person. You can add their name, company name, and anything specific to them, like a piece of content they created and/or shared that you loved. Personalizing cold emails can drastically improve their open rates.
- Briefly tell them about yourself: give them context for why you’re emailing them, but don’t go on and on. This email is about them, not you.
- Get to the point: your email should be short and to the point. These content influencers probably don’t have a lot of time, so the more concise you can be, the better.
- Be clear about your ask: your question should be clear. The recipient shouldn’t have to wonder what you want. So be bold and ask your (clear) question on its own line so they don’t miss it.
- Use a professional email address: before you start sending your emails, make sure you have a professional email address. It’s best to send these emails from your company address, not a Gmail account.
Now you can add LinkedIn Sales Navigator to your growth hacker tool belt.