There are 3.356 billion social media users in the world, which makes up more than 75% of netizens. Clearly, this is a gold mine when it comes to marketing, as there’s a huge audience right there at your fingertips.
If you own a business and don’t have any social media accounts for it, then you’re definitely missing out. But don’t fear, as it’s never too late to get into the game.
To help you out, here are 3 brand-boosting social media tactics you need to try today.
1. Be on the Right Platforms
When you check out all the social media platforms, you may be tempted to join them all. But doing so may stretch your resources thin, especially if you’re a small business owner who handles everything on their own.
Plus, there’s a right time and place for everything, which means some platforms won’t be right for your business. And that’s ok.
For example, if you have a very visual product to sell and your target demographic is 18 to 50 years old, then Instagram is a great place to start. This is an image-heavy platform where people of all ages up to 50 hang out.
Or if you’re selling a technical product and are looking to do B2B marketing, then LinkedIn may be a good choice.
Take some time to do some research to figure out which people are where, and where the overlaps are. Then, you can choose maybe 2 or 3 social media platforms to focus on.
2. Be Consistent in Your Branding
Your branding represents your company; it gives it a personality and even a face sometimes. Because of this, you want to be very straightforward and consistent with your branding.
Make sure you determine your company colours, font, and logo before you set off on social media. If you don’t have many resources available, you can always use something like a free logo maker.
Once you’ve created these branding parameters, make sure you use them across all social media platforms so you’re easily recognizable wherever you are.
3. Engage With Your Audience
Part of running your social media accounts successfully is making interesting and witty posts. But that’ll all count for nothing if you don’t reach out and engage with your target audience.
Encourage them to give you feedback. Not only make them feel valued and heard, but you can also get some helpful advice on how to better your products and customer service.
If your audience sees you making a genuine effort to connect with them, then they’ll trust your brand.
Try These Social Media Tactics to See Results
These 3 tips are just the tip of the iceberg when it comes to social media tactics that can help boost your brand. As you get these basics down, you should further shape your online marketing strategies so they flow cohesively with your social media approaches. That way, you can truly reach out to your target audiences.