Keeping employees can be an easy thing to do, but convincing top talents to work for you can be complicated, especially if you have lots of competitors. Fortunately, there are some ways you can consider to achieve successful and effective recruitment. One of these is by branding your business as the best in your job listings. At present, there are several platforms you can use for job listings. Moreover, Google For Jobs is soon to be launched in Australia, which may come in handy for Australian recruiters or HR professionals.
Whether you are just getting started with your recruitment or you want to add one of the best employees in your team, below are some of the perfect recruitment tips that you can take for consideration:
Keep Your Culture, Mission, and Brand Aligned
If you want to get the best employees, the first thing that you should do is to ensure that the brand, culture, and mission of your company remain aligned. Your mission describes all your goals and steps to take to attain it while your brand also shows the quality you give through your services or products. Lastly, your culture communicates your brand and mission. So, if all of these aspects are aligned, you are giving some compelling reasons for the candidates to work for you.
Be Known as a Good Employer
Don’t just be a good employer but let others know that you really are a great one. This is how you build your company brand and your reputation. As a recruiter, you would want to have prospects who respect your brand and would always choose to work with you. For example, since Google is listed as one of the best companies, more and more people are willing to work in this company.
If you want to be an employer that all employees would want to work with, check your employee practices for reward, recognition, accountability, motivation, retention, involvement, and flexibility in work and life balance. All of these are key areas that top talents check from their preferred companies.
Engage With The Potential Candidates
Engaging with the top talents encourages them to work for you. Have conversations through social media, emails or phone calls. Get to know what every candidate is searching for and match their expectations to what you offer. If possible, give them a tour of your company and point out the particular areas that may appeal to them.
You may also consider introducing every candidate to potential supervisors, executives, and co-workers so they can ask some questions and get to know one another. Point out the ways your company may help with the career growth of every candidate through promotions. Giving a more personal approach when it comes to recruiting encourages top talents to work for you.
Offer Benefits and Competitive Salary
Offering perks, benefits, and competitive salary can help you convince top talents to work for you. Know the range of average salary for every position and determine how much your competitors pay for those positions. You can offer an amount past the median, which is a bit close to the high part of the scale. You should also remain open to the negotiations while keeping a salary cap.
Consider following the same process when negotiating the benefits package. You would want to offer a paid day off, health insurance, and retirement plan. See to it that the value of the benefits complements the salary extended while staying within the budget. You may use the same process to negotiate the perks. There are times that some top talents request a signing bonus, reimbursement for the expenses related to professional and personal development, and being able to work remotely.
When negotiating with the perks, benefits or salary, you have to remain flexible so you and the potential candidate will both feel comfortable with the agreement.
Highlight Your Company’s Benefits
Aside from offering benefits, you have to highlight it to potential top talents. Add some new benefits if necessary and keep all your benefits above the industry standard. You’ll also have to educate employees about the value and cost of their benefits so they appreciate how good you are in handling their needs.
Employees treasure the opportunity to balance their work with some of their life responsibilities, issues, and interests. You cannot be an employer of choice without the best benefits package, which includes standard benefits such as dental insurance and medical insurance. Aim for something that your competitors don’t usually provide. This will help you a lot in recruiting the best talent to work for you.
Convincing a top talent to work for you may not be a simple task, most particularly if you are a new organization in the industry. However, it does not mean that it’s impossible. All you have to do is to follow those mentioned tips above and you’ll be on the right track of recruiting top talents successfully.