Are you looking for a smart strategy to help you increase the size of your orders? Special offers are a great way to entice your customers to buy more items during each visit. The trick involves knowing what to offer and how to feature these specials. With the right approach, you can easily increase your average purchase size and boost the bottom line for your business.
Offer Coupons for Special Savings
The idea of clipping coupons from the newspaper may seem outdated, but the concept of couponing is far from obsolete. This savings strategy has transitioned seamlessly to the digital age in the form of coupon codes. According to a Blippr survey, shoppers who use coupon codes spend 37% more than those who don’t. Offering coupon codes can also help you stay competitive since 36% of online shoppers report that they will look elsewhere for a product if you’re not offering a coupon for it.
Provide Percentage-Based Pricing
Percentage-based pricing provides a specified discount when a customer spends a certain amount. For example, buyers might get 10% off if they spend $100 or more, an incentive which encourages a heftier shopping cart. This type of discount is extremely popular. Among online coupon users, 74% of people indicate that they prefer a percentage-off discount over a coupon that offers savings in the form of a strict dollar amount. The potential to save is greater, and shoppers are encouraged to spend more money.
Offer Quantity Discounts
A quantity discount slashes the price for a particular item when a customer buys in bulk. Quantity discounts encourage shoppers to place larger orders. These discounts are also beneficial for a retailer as they can combine costs such as shipping and packaging and reduce the overall expense for each item.
Promote Limited-Time Offers
Limited-time offers are short-term specials with a set expiration date. These types of specials encourage shoppers to make their purchases immediately. This sense of urgency often yields sales that wouldn’t have happened otherwise.
Among online shoppers, 29% of consumers report that they would buy a heavily discounted item that wasn’t originally on their shopping list out of the fear of missing out on a great deal. Consider including a countdown timer on your site as part of your online marketing to emphasize the limited-time nature of the deal and push the sale.
Give Shoppers Free Shipping
Free shipping is a great strategy for promoting more sales. When free shipping is offered at a certain price point, 58% of shoppers will add more items to their cart to qualify. If free shipping is available, 93% of online buyers feel encouraged to buy more products. In fact, orders that come with complimentary shipping are 30% higher in value than those in which customers pay to ship the products. The statistics are clear — you’ll sell more products when you can include the cost of shipping in your operating expenses.
With these special offers in place, you can boost the size of your sales so that you’re packing more products in each shipment. Promote one, two, or all of these offers for select products and see the results for yourself.