With over two trillion searches going through Google every year, SEO is critical to helping your website or small business appears on the first couple of pages. Running a business online requires correctly implementing SEO throughout your site. There are a ton of do’s when it comes to SEO, but there are just as many don’t’s!
Let’s take a look at seven SEO marketing mistakes you don’t want to make:
1. Keyword Usage
There are two things to keep in mind when it comes to using keywords for SEO purposes.
The first is not using the right keywords. Optimizing your site means using the correct keywords for your industry and for what you want to rank for! Do your research and carefully utilize keyword tools to find adequate keywords for your small business.
The next thing to remember about keywords is to never overuse them. After you have found the best keywords to use for your business, you want to use them naturally. If you just stuff your website for random keywords that don’t flow naturally, then google will penalize you for it.
2. Mobile Devices
When you are setting your website up or looking to optimize it for SEO, you also need to keep your site and content mobile-friendly. Your audience is more likely to use a mobile device than a desktop or laptop. Keep everything mobile friendly!
If you want to use SEO to really change and benefit your small business, then implementing a blog on your site is necessary. Blogs help keep your content fresh – Google algorithms like to see that sites have a blog with regularly published content that provides value to viewers. This will give your SEO a major boost.
4. Black Hat Strategies
Technically you can cheat and rank your website fast with black hat strategies. However, Google is constantly updating its algorithms and will eventually catch on and penalize your business for it. Avoid these at all costs and build your SEO ranking organically.
5. Over Paying
SEO can be challenging if you’ve never done it before. There is a learning curve to it! Although it can be beneficial to pay for a professional to help you out, there are free tools you can take advantage of that can help you with SEO marketing. Make sure to search for free stuff online that can help you implement the best SEO practices.
6. Internal Links
A common mistake with SEO techniques is not utilizing internal links. It’s important to add internal links to your webpages, especially your top-performing pages. This is going to give your page visibility, more traction, and improve your SEO ranking.
7. Traditional SEO
SEO is constantly developing and changing, so in order to rank, you need to keep up to date and change with it. Make sure to only apply modern techniques and avoid any traditional and outdated SEO practices such as content marketing strategies that businesses like pharmaceuticals are implementing these days
SEO Marketing Mistakes
If you want your small business to start ranking on Google searches, then these are the SEO marketing mistakes you don’t want to make!