Law firms are there to provide their services for people when they most need them – but what can you do when potential clients can’t find you from a Google search? Making sure that you show up when people are looking for law firms in a search engine is vital for taking on new clients. There’s a fine art to finessing the mysterious laws of search engine optimization, or SEO, but if you can find an SEO company with direct experience with law firms, then you’re on the right track to helping your clients find you far easier. Here are some key points to look for when choosing the best law firm SEO provider.
What might SEO look like for you?
First up, it’s important to understand what changes or strategies a good SEO company might introduce. Making sure your website is using appropriately distributed keywords throughout the webpages is one example, or perhaps using blog posts and website design to best utilize your online presence. The end goal for SEO is to rank highly on the search engine results page, but this can be achieved through engine optimization, social media, and a range of other digital marketing strategies. You need someone who understands all of these various SEO avenues and which ones will best apply to you.
Law Firm Specialization
Digital marketing is a big wide world but as a law firm, you are looking to rank in specific circles, namely legal services. Searching for an attorney is a much different process than looking for other services online because it is often highly specific and driven by need. Finding an SEO company that understands this singularity of your potential customers is an important factor to consider for you to see the best results and high ranks. Legal marketing specialization is therefore a top priority when choosing your SEO provider.
SEO Content Services
When looking through SEO services, a highly useful tool SEO providers can employ is producing on-page content. This can range from blog articles and landing pages to navigation bars and other internal structures that can help web pages load faster, run smoother, and gain high ranks. If your SEO company can provide you with this kind of relevant and tailored content, then your search results rankings will stand much better chances. This also loops back to their specialization; you want to make sure they are factoring in the type of content that your potential customers will be looking for.
Keeping it Local
Local SEO refers to SEO practices that operate in the organic, or unpaid, section of web results. This is an especially effective way to market your law firm online by promoting your services to local customers while prospective clients are in the process of searching. If your law firm relies on local clients and organic searches, this can be a great way to pull in relevant leads while simultaneously keeping the costs down.
Let’s be honest, who uses a computer or laptop heavily outside of work anymore? 52.2% of global webpage traffic came from mobile users in 2018; the mobile market is definitely not one you want to be missing out on when trying to pull in potential customers. Making sure your website visitors’ user experience is smooth and pain-free is a key part of website design, and will also have a key impact on your SEO.
With all of these factors to consider, you should be able to narrow down your search to find the best law firm SEO company possible. When basing your search on these key factors, you won’t waste much time before finding the perfect partner to help you reach the top of the search engine results page.