Skill, experience, and hard work won’t be enough to help you draw more customers and increase your profit turnover. If your business is to reach its full potential, you also must market it in a highly effective and optimised manner. Only then will you build your brand, enhance your reputation, and ultimately convince customers to turn to you whenever they require a service in your industry.
Does your current advertising plan leave a lot to be desired? Fear not, as here are three things you can do to improve your marketing strategy:
Hire a Marketing Operations team
Are you determined to take your marketing strategy to the next level? If so, you can’t carry on drafting in various Project Managers to oversee your advertising campaigns. You need the same people at the helm of each different campaign that you run, as this allows you to be much more consistent regarding the tone and message of your advertisements.
If you haven’t done so already, you should seriously consider hiring a Marketing Operations team. With this group of expert employees on your books, your entire marketing department will be sure to operate in a much efficient fashion going forward. Through the use of people, processes, technology, and data, they will strive to ensure that your marketing strategy resonates with your target audience over a sustained period.
For more information about Marketing Operations and its five pillars (project planning, end-to-end management, tech infrastructure, data, and brand compliance), be sure to check out this guide on the matter found at Ziflow.
Analyze your past advertising data
If you’re to avoid making the same marketing mistakes repeatedly, you must take some time to analyze your past advertising data. With the information that you unearth from this analysis at hand, you will find it much easier to overcome the challenges that you struggled with previously.
When you decide to perform the all-important task of analyzing your past advertising data, be sure to put the following tips into practice:
- When crunching the numbers of your dataset, always opt for mean over average.
- Leverage your data in a way that allows you to target specific consumer personas
- Use data accrued from your social media marketing campaigns, as this will allow you to widen your scope when studying audience trends and habits
- Understand your cost per acquisition
- Don’t just analyse your own data — conduct an industry analysis as well
If you want to convince more clients to turn to you whenever they need a service in your industry, you cannot be afraid to ask for referrals from the people that you have served in the past. Requesting positive feedback from satisfied customers is the best way to prove your worth to your future potential clients, simply because consumers listen to what other consumers have to say. All the claims that you make about your company are naturally always going to be a little bit biased, which is why you need to showcase your capabilities through positive referrals.