If you’re a startup operating in today’s climate, and you don’t have some digital marketing awareness, you are not likely to succeed. The average person spends more time online than at any physical location other than home or an office, so if you’re not there with your product on display, you are going to have a tough time shifting units. If you’re taking the plunge into starting your own business, it is imperative that you know about the following strategies and try to integrate them into your marketing plan.
Content, Content, Content
People like to consume things. They like to consume products, but more often nowadays, people like to consume content. Content is how most people stay informed and kill boredom in the digital domain, and it can take many different forms. If you create content that offers your audience something of interest, your brand will do better. What’s more, with over 69% of brands actively investing in content marketing, you can assume your competitors are.
In order to capture back your edge, you need to create evergreen content- original, high-quality content that draws off your expertise and experience and is something that your customers will actually want to read or view. Try to be creative. Most content takes the form of blogs, but infographics and videos are other great types of content that can drive traffic to your website. Content is also a vital component of modern SEO.
Search Engine Optimization is one of the most integral marketing tools that any website needs to employ. In simple terms, it is optimizing your site so that search engines understand the value that it brings to viewers and, therefore, make it more accessible to them by ranking your website higher on the search engine results page.
There is a wealth of information about it online, and so you can do a fair bit of reading on the subject; by reading up, you can then head across to the experts and understand why they are recommending certain areas of SEO. With an SEO company, such as this St. Louis digital marketing company by your side, you can successfully grow your company and climb the ranks.
Popups have a reputation for being annoying, but they don’t have to be. As a startup, you want to be capturing as many potential leads as you possibly can. One way to do this is by using creative popups to ensure that no site visitor leaves without giving you their contact information and, therefore, the ability to be marketed to at a later date. A good example of this is to offer a sort of ‘spin and win,’ where users enter their email address for the chance to win a certain free product or special discount.
Cold, Hard Data Analysis
You can be as creative as you like with your digital marketing efforts, but if you don’t support your strategies by looking at the data for support, you are gambling. Tools like Google Analytics can help you access and process metrics that can tell you how you perform on search engines, and by the end, you should have a very good idea about how visitors use your site. This data enables you to make certain changes (via A/B testing) for some users and see if those changes have any impact on user clicks, reading time, and ultimately, sales.