When marketers talk about their number one challenge, 61% of them will talk about lead generation.
It’s easy to generate awareness for a brand, but not to convert that awareness into leads and sales. It seems like the planets have to be aligned for that to happen.
You can make it easier by using lead generator software. The right tool can make your work more efficient and create high-quality leads.
Read on to discover what lead generation software is and the top tips to get the most out of your investment.
What Is Lead Generation Software?
Lead generation software is a tool that can automate much of the lead generation process. This applies mostly to leads generated through digital marketing.
Let’s say that you can have a marketing campaign that drives traffic to your website. About 92% of those people are going to visit your site and leave without making a purchase.
Lead generation software gives people the incentive to sign up to your list so you can communicate with them. It keeps the conversation going instead of letting that traffic disappear.
Since you’re able to keep the conversation going, you improve your chances to convert that lead into a sale.
How to Get the Most Out of Lead Generator Software
The thing to remember is that lead generator software is just a tool. You still have to have a solid foundation for a campaign in order to be successful.
These tips will help you build a strong foundation and get the most out of your tool.
1. Choose the Right Tool
You’re going to find that there is a huge selection of lead generator tools. Each tool offers different features and integrations, so you’ll need to choose wisely.
Before you start searching for a lead generator solution, you have to know in advance what you want it to do.
You might want to have a tool that has pop-up forms that only show upon exit intent. You may need it to integrate with your CRM solution.
Two features that you must have in your lead generation system are automation and A/B testing.
You also have to keep your budget in mind. There are tools that are free and others that cost a small monthly fee. The cost will depend on the size of your list.
2. Plan Your Campaign
A lead generation campaign needs to be planned out. You have to do research to understand your target market and what they need from your business.
Think about your audience and how they get to your site. Will they get there from social media or from paid ads? These visitors have different mindsets.
A person coming from social media is browsing and you need to find a way to get their attention and get them to sign up. A person from paid ads is trying to solve a specific problem at that moment. They’re going to be easier to convert.
You also have to consider the demographics of your audience. If you’re doing Medicare lead marketing, your audience is older. They don’t have strong technology skills, so you need to create a simple campaign.
3. Have a Relevant Offer
The key to successful lead generation is offering your audience one thing to help them solve a problem. That one thing can be a case study, an
You should understand where they are in the buying process, too. Most people aren’t ready to buy, but they’re doing research on different products or services. Think about what the most relevant thing is to them.
You may already know based on your website analytics. For example, you’re a financial planner and the most popular page on your site is an article about saving for retirement.
You can create an ebook that gives people insights to help them save for retirement. In the ebook, you offer much more depth and value than the article.
4. Automate Follow-Up Emails
One of the major advantages of using lead generator software is that you can automate an email sequence that people will use.
Using automated email over a period of 10-14 days will get people used to getting emails from you. These emails also build trust, which makes it easier to sell to them later on.
5. Test Headlines
The most important part of lead generation is your headline. The headline can be on a pop-up or on your landing page.
It’s the one piece of content that will capture attention and get people to relate to your content right away.
If you want to create Medicare leads, you need to assume that your audience is older. You want to use your lead generation software to perform A/B tests of different offers and headlines.
6. Lead Quality Is More Important
As a marketer or business owner, it’s natural to want to see big numbers. You need to stay focused on generating quality leads.
You have to focus on the most important metric, which is how many of those leads are converting into sales.
If it’s a low number, then you may have to revisit your offer to deliver something more relevant to them.
7. Analyze Data and Always Improve
Lead generation isn’t a marketing tactic you can set and forget about, which is easy to do because of automation.
What you need to do is look at your analytics and work to improve your campaign. You might find that you can increase your conversion rate by 1% just by changing the offer.
You could find that your new leads are unsubscribing halfway through your email sequence. This is an issue that you can’t afford to ignore.
Look at your analytics every 2-3 weeks and make small improvements to bring up your conversion rate.
Using Lead Generator Software for a Better Business
Lead generator software can help you convert your website visitors into loyal customers. You have to have the right tool, but you also need to have a strong foundation.
You can use your lead generator software to automate your campaigns, test them, and get reports. You’ll have the information you need to improve your campaigns.
Do you want more tips to grow your business? Head over to the Grow section of this site for more growth strategies.