When you run an online business, having people visit your website and leave straight away can be incredibly frustrating. You managed to get them there in the first place so why didn’t they convert? This is often a tricky question to answer but there are ways to analyse the results and make some changes to increase conversions.
In this guide, we are going to offer you some tips to help increase your website conversions this year. Keep reading to hear these tips.
CTAs
The first tip that we have for those who want to increase website conversions this year is to add more CTAs to your website. If you already have CTAs on the page then it is possible that they are not working, or an indication that they could be improved in some way. Instead of things like ‘learn more’, you should have CTAs like ‘buy now’ or ‘get started’. Vague CTAs aren’t going to put pressure on the visitor and they might not bother clicking them. Take a closer look at your CTAs and you’ll notice the difference in no time at all.
Adjust Your Content
What many people don’t realise is that it is possible that their visitors are not converting because they got there by accident. You could find that your content is causing your website to rank for keywords that aren’t exactly relevant to your brand. So, if a visitor ends up on your site by accident, they are unlikely to convert. For this reason, you should adjust and edit your site’s content and make sure that you are using keywords that are relevant. For inspiration, take a look at this casino site that offers slots online. The company has deployed the right keywords to achieve the conversions’ rate that they need and eliminated search terms which aren’t relevant and which could skew search rankings.
Use Pop-Ups
Another great way to increase the conversions that your website needs to achieve is to use pop-ups. It is possible that your homepage is not catching your visitors’ attention and so they are navigating away right away. With a pop-up, you can get their attention and present them with an offer or invite them to join your mailing list. However, it should be noted that your pop-up must not be intrusive, otherwise, you won’t get those conversions.
Analyse
Finally, if you want to increase your conversion rates on your website, you must be willing to analyse your results. Start by checking out where your website visitors are dropping off. Is there an error on this page that is the issue? Is your website’s navigation problematic? When you analyse your traffic, you can get a real insight into how to increase conversions and get your visitors to linger longer and, if everything else is right, buy in to your products or services. Usually, Google Analytics is the perfect place to start with this.
If you have been struggling to get your customers to convert, you should make sure to take on board all of the tips that we have given you. Think about adding some pop-ups and don’t forget to analyse the site each month. Hopefully, you’ll see a noticeable difference in no time.
