Landing pages are the mainstays of your online presence; they’re integral to your digital marketing success. You have to make sure you make a landing page that has a compelling headline, an easy to navigate user interface, and a stellar value proposition, among other things. The best landing page builder automates these things, but you can also cater to them on your own.
Here are some excellent suggestions to help you create a high conversion landing page:
1. Craft Persuasive Headlines
Most people don’t swipe past the first few lines of the landing page. Because of this, you only have a few seconds to convert a potential customer into a dedicated customer. That’s why the headline of your landing page holds paramount importance — it’s the crown jewel of your website.
Winning headlines dig into the psyche of the customers. What are their pain points? How would your services or products really help them?
For example, let’s say you’re selling a protein supplement to help people gain muscle mass. Your headline could focus on the main pain point your target market is looking to resolve. Here are some examples:
- Tired of using low-quality supplements that don’t translate into results in the gym?
- Looking for an animal-cruelty free alternative for your protein needs?
- Worried your whey protein supplement has high levels of toxic compounds?
See how the headlines directly address the problems, without digressing or meandering? This is the hallmark of an attention-grabbing website that compels visitors to read on.
Bulking your landing page with content without leading it with an alluring headline is one of the landing page mistakes to avoid in 2020.
2. Make Your Audience Believe You Have a Valuable Offer
Your value proposition is a unique offer that sets you apart from your competition. What do you have that your customers can’t get from somewhere else? What’s so special about its composition or delivery? If it’s a protein supplement, is it the flavors? If it’s a gym membership, is it an attractive price?
Just like your headline, make sure your value proposition is straightforward and to-the-point. A long stretch of text overwhelms the reader and saps their concentration. Within one or two sentences, you reach the crux of the matter.
Let’s consider the same example of protein supplements. Here’s an example of how it can be molded into a great value proposition:
- “A powerful blend of animal-cruelty free amino acids packed into one protein supplement. Getting gains in the gym has never been so easy.”
3. Keep A Simple Layout
A good landing page isn’t a stuffed dessert. It’s like a salad, with every component segregated and easily viewable.
To make sure people don’t lose track of the text, your website should have a clean, simple user layout. You need to have bucket loads of white space and a big font that promotes readability. One thing with redundant and visually dense designs is that they increase the page loading time, which spells disaster for your search engine ranking.
To test the speed and functionality of your design, try it out on different devices so that the Call to Action and Heading is right there for the taking.
4. Provide Alluring Imagery
Photos can add an extra dimension to your landing page. For starters, they’re more engaging than simple text and activate the visual processes, which enable the visitor to process information with much more clarity. The images you display on your website should be in stunning high definition and focus on the most important aspects of your product or service
For example, if you’re a travel agency, you can display pictures of the main attractions of a tourist spot you’re advertising.
If you’re unsure about your photography skills, hire a professional who knows how to take high-conversion photographs.
5. Adhere To Mobile-First Principles
Did you know that smartphone users are responsible for 50% of all online activity? This is the sole reason why most big businesses religiously adherer to mobile-first principles.
Your landing page should be extremely responsive, highly clickable, and load with great speed on smartphone devices. Doing so will give you the best shot at increasing your conversion rate.
6. Perform A/B Testing
Making a landing page isn’t a complete job. You still have to run tests to ensure its operational efficiency. Performing A/B testing is a great way to gather valuable data and analytics to check how your visitors interact with your landing page.
You can check a variety of things with A/B testing. For instance, you’ll know how often visitors tapped a button. How often did they watch a video? How many times did they engage with the lead form? What type of device did they use to access your website?
You can also use Google Analytics or Hotjar to understand your landing page’s conversion patterns.
A/B testing can be used to check the following parameters:
- Headings
- CTAs
- Images and graphics
- Buttons (look, text, and location)
- Placement of page elements
- Navigation links
Final Thoughts
Landing pages can make or break your business. That’s why you have to devise a solid strategy and approach every aspect of its making with great forethought and planning. You have to make sure every element, whether it’s a small image or a button, promotes user convenience.