With the use of more and more graphics and the growing attention towards prominent visual details on modern websites, the method of incorporating a hero banner on a website has shifted from just being a mere trend to a well-established technique for improving your site overall.
Hero banners can make your website more engaging and encourage visitors to explore your site further.
Builds A Good First Impression And Draws Attention
Although people are used to scrolling down a webpage, they often have a very short attention span. So the first thing that they see on your website will make all the difference. This is the reason why you should use hero banners on your website as these help create a visual perception of your brand in the user’s mind from the very first second.
Also, as there is not much time to impress first-time visitors and grab their attention toward new offers. This is where a hero banner gives you the opportunity to impress them as quickly as possible.
Helps Visitors Know They Are In The Right Place
It is a well-known fact that most people decode and perceive images much quicker than words. This means that the hero banner is not just the element of appeal, but it is also an insightful part of your website that helps explain what you do and lets people know that they are in the right place. All in all, a banner image provides a quick visual message about the content of your website.
Helps Distinguish One Page From Another
A hero banner helps the user quickly distinguish one internal page from another, and it helps distinguish all internal pages from the homepage. This can really improve the users’ journey throughout the site as each page varies visually throughout the journey. So when a user navigates between pages, it is a more impactful experience as the user is greeted with new imagery relating to the page content rather than just new text content.
Furthermore, hero banners do not just go on the homepage. They can also help distinguish the homepage from all other pages on the site as the homepage hero banner is usually more prominent. Some include the entire site’s information instead of just the information on the homepage.
Helps You Create An Emotional Connection With The User
Choosing the right hero banner can help you build an emotional connection with users. Before picking a hero banner for your website, imagine how you want visitors to feel when they learn about your brand. For instance, if you have a hotel, you would want your visitors to feel more relaxed and comfortable. So make sure that these feelings resonate through your hero image.
To capitalize on repeat business opportunities, it is crucial that users enjoy and remember your brand and website experience. Creating an emotional connection with your users is a powerful technique to get your users to “like” you.
The Bottom Line
Now that you know how hero banners can make your website more engaging, it is time for you to incorporate a hero banner on your website. It is one of the best elements of web design and can be a great way to attract users’ attention as soon as they open your website. Also, a hero image will define your brand, so you need to choose the one that reflects your site in the best way possible and conveys your mission.
Remember, large banners come to life on the screen, letting users know that they are in the right place.