Over 400 expert marketers took part in a recent survey and found that hosting a live event was the most effective form of marketing for a business. It is an extremely efficient way of boosting your brand and ethos and getting your company recognized in a major way.
A live event doesn’t have to take place in a big venue though – your marketing strategy can also include virtual events. An online event is for everyone to attend, no matter what their geographical location is. You can easily use social media platforms and YouTube to host your event, creating a buzz as attendees share details amongst their friends.
Establish your virtual event goals
As a startup, it is extremely important that you establish from the outset what you want to achieve with your virtual business event. Ultimately, increased revenue is going to be the top goal, but you will also need to look at the bigger picture. Your event should help you to create better relationships with both customers and investors.
You will want to increase lead generation and sales acceleration to boost your business and get it on the right path to success. Before organizing your virtual event, ask yourself how you are going to attract attendees and still be able to achieve your goals. Your strategy needs to keep your audience captivated, interested and inspired to follow your business in the future.
Key speakers and experts
The best way to attract attendees to a virtual business event is to include knowledgeable and authoritative key speakers and experts. You want to give your clients and customers the opportunity to interact with them and have in depth conversations packed with practical advice.
It is also important through your virtual lobby to give customers the opportunity to chat with each other, creating a strong bond and loyalty to your brand. Through your online platform, you can host an intimate, invitation-only virtual event, or host an online session for 300 people and give customers access to factual information from industry experts in a way that is easily accessible.
Get your customers involved
If you want to create a following and gain customers, then it is essential that you get them involved in your virtual event. They can provide your business with valuable marketing statistics that will help you expand and create more profit. You can use polling, a Q&A session and word cloud to get your participants involved and boost their comprehension and understanding of your brand.
The information that they provide is extremely valuable and will give you an insight into what the customer wants and needs in the future. Their opinions matter, and you can let them know this instantly through live streaming.
A virtual event will help your startup business to measure, build and learn about your clients and customers. You can boost your brand recognition and gain a following that will ensure your success in the future.