Twitter can be a powerful tool to grow and support and support your brand. With over 330 million active users, there’s plenty of people ready and waiting to discover your profile and engage with your brand.
Outside of Twitter advertising, many are unsure how to use the platform to grow or support your brand. With this in mind, here are 8 ways to use Twitter to support your brand.
Make Sure You Tweet Regularly
While it may sound obvious, you need to make sure you’re Tweeting regularly. There are plenty of businesses who have profiles on Twitter who don’t post regularly, and this makes it very difficult to grow an audience.
The number of times you post a day can be difficult to gauge at first but try and aim for at least 5-20 tweets a day. Don’t worry too much if you’re not tweeting the exact same amount each day; it’s more important to stay consistent rather than fretting over the exact amount of Tweets you’re posting.
For some ideas on what to Tweet, try the following:
- Post advertisements for your products
- Give your followers advice on how to use your products.
- Tweet company announcements.
For more ideas, check out these tips from Hire Rabbit.
Engage With Your Followers
As mentioned in the first tip, posting regularly on Twitter is a great way to promote your business.
You can make your followers and customers aware of discounts or special offers you have running, inform them of new product releases and make them aware of any upcoming pricing changes.
Alongside promoting your business, you can use Twitter to stay engaged with your customers, fans and followers. Your followers and customers may ask you questions, have specific issues that need solving or ask for product information. Whatever the request, you should make sure you respond to tweets from your audience in a professional and time conscious manner.
Twitter’s own stats indicate that 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. Staying in contact and engaging with your followers positivity among your followers which in turn works well to grow your customer base and keep customer satisfaction high!
Identify and Engage With Influencers
One of the most effective ways to grow your Twitter following is to engage directly with influencers. If you’re starting out, make a list of 25 influential brands/influencers within your niche and follow them. You can then start replying to their Tweets, retweeting them and commenting on the posts they share.
Once an influencer is aware of your presence, you can reach out to them directly, when you do this make sure you explain your reason for reaching out, be polite and wait to see if they respond.
If they respond, you can then go back and forth and see if they’re open to collaborating. Depending on your goals, you can also ask the influencer to promote your brand/service or retweet your tweets.
Whatever your request, be sure to remain polite, courteous and up-front about what you want to achieve.
Use Twitter Ads
Twitter ads allow you to promote your brand, your products and your services to reach a wider audience. There’s no minimum advertising budget to place a Twitter ad, so you don’t need to spend a lot to get started.
Advertising on Twitter is a little different from other social media platforms, as you only pay when you’ve achieved your marketing objective. For example, if your goal is to get website conversions or Twitter engagement, you only pay when twitter users take action to achieve this goal.
The hashtags feature on twitter also makes it possible for you to target people who’ve used a specific keyword or hashtag in their Twitter update. This feature allows you to get very precise with who you’re targeting and attract the customers you want.
For further info on how you can use Twitter ads for your brand, check out WordStreams guide to Twitter ads.
Research Your Competition
Researching your competition can be a great way to get a competitive edge in your marketplace. Twitter enables you to gather information on your competitors. You can see what kind of content they’re sharing, the kind of tweets they’re posting and how they are interacting with their followers.
Seeing what your competitors are doing can help you devise your strategy and enable you to spot gaps in your marketing and give you ideas for your own Tweets and content. You can use these ideas to plan out your Tweets in the future for any other content you want to create.
Make Sure Your Profile Stands Out
Just like any social media profile, you want your Twitter profile to stand out from the crowd. Spend time curating your profile so that it attracts the type of followers you want. To do this, make sure your bio clearly states what you or your business is about.
If you’re running a solo business or brand, make sure you have a clear, well-lit headshot that shows who you are, this helps give your brand a human face and builds trust with your followers.
Alongside your profile picture, spend some time crafting a header image for your profile. Ask yourself, what does your brand stand for? Who are you aiming to help with your content? What followers are you hoping to attract? When you know the answers to these questions, you can incorporate this kind of information into your header image.
Use Twitter to Drive Traffic to Your Website
You may be surprised to find out that on average, 47% of people who visit a Twitter profile also visit the website linked to that profile! To take advantage of this, make sure you have your website in your bio, this makes it easy for your followers to navigate to your website after they’ve visited your profile.
Alongside having your website in your bio, you can also tweet direct links to any blog posts or related content you post on your website.
Be tactical about the number of links you post to your website; you don’t want to have the link in every tweet; otherwise, your followers may get the impression that you’re always trying to drive them to your website.
Aim to Get Your Account Verified
While it’s not an option for every business or profile you can apply to get your Twitter account verified. Twitter states that accounts categorised as business, sports, journalism or other areas of public interest stand the best chance of getting verified .
If your account verification is successful a blue tick will appear next to your Twitter profile name, which signifies your account is verified. Having your account verified prevents your followers being confused by impersonator accounts and a verified account adds credibility to your business.
Twitter Is a Great Tool to Support Your Brand
You should now have a good idea of how to use twitter to support your brand. It’s a fantastic platform for interacting with your customers, followers and growing awareness of your brand.
By having a professional well-laid-out profile, tweeting regularly and engaging with your followers, you’ll be well on your way to using Twitter effectively.