When it comes to marketing in the 21st century, content is king. This is even more true these days, as many of your customers are stuck at home and have nothing better than to look at their screens.
But creating killer content does not mean that you need to have a million bucks in the bank. Some of the best content is created when you have little to no money. The reason is simple; if you do not have a massive marketing budget, then you are forced to focus on messages of interest to you and your audience.
As such, the content you create will come across as authentic, and this will go a long way towards getting your audience to trust you. With that in mind, here are some tips on how to create killer content on a budget.
1. Know What Works for Your Business
You cannot be all things to all people, and this even applies to figure out what type of content you want to create for your business. The first thing you want to do is understand what will work best, depending on how your customers like to access information.
For some businesses, this could mean focusing on photos and videos on Instagram. In contrast, other companies might create infographics shared on Twitter or even links to long-form posts on your website.
Since you are starting and your budget is tight, you do not have a lot of time to experiment. Instead, you will want to put most of your efforts into what works best and then maximize the approach. Once you have established yourself, then you can branch out into different mediums available to your business.
2. Quality Over Quantity
Sadly, many marketers do not get this. Instead, they focus on getting as many possible messages out there. But this approach ends up diluting the power of your message and will cost you money over the long run.
For example, well-known bloggers such as Neil Patel release as many as five new blog posts per week. Given that his blog is hugely influential, many would think that this is the way to go. But the reality is that few of us have the audience that Mr. Patel has.
As such, you want to focus on quality posts, maybe one per week, and then spend time to amplify the message either by posting follow-ups or using backlinks and other tools to publicize your posts.
If you are familiar with the 80/20 rule, then this you will know that 20 percent of your efforts will end up being about 80 percent of your results; so focus on creating quality content and then promoting it rather than a shotgun approach which ends up diluting your message and your brand.
3. Be Efficient
Creating killer content can be hard, and if you are taking on this task by yourself, then one of the keys is to be as efficient as possible. The worst thing you can do is spend an entire day, or a week, on creating something for your audience.
Instead, you want to set up a content creation plan. This will serve as your guide for the next quarter or so and will focus your message. From there, you want to block time for content creation. The best approach is two to three hours a week, with the idea of creating or editing content to meet your plan.
From there, you will need to promote the message. Fortunately, there are a lot of automated tools to help you maximize your audience, but you will probably still need to spend thirty to forty minutes every week to set up the schedule and to check the results.
4. Free Content Helps
A mistake that money founders make is that they want all the content on their channels to be branded. Instead, you might want to consider allowing high-quality creators to submit guest posts. This will help you to expand your reach and might even help you to find a new audience.
Just be mindful that any guest posts should mesh with your overriding message – if not, then your site might not have the consistency that your audience is looking for. For example, if your company is focused on manufacturing specialized industrial equipment, you might want to reach out to the authors of this post ( https://mountsopris.com/borehole-well-logging-equipment/) to see if they would be willing to create something for your site.
You can create killer content on a budget, focus on finding out what works for your business, quality over quantity, being efficient, and finding fantastic guests to add value to your site.