Did you know that eCommerce sales are expected to be more than $740 billion by 2023? This means that if you choose to sell something online, now is the time to prepare and get your virtual store up and running. The car parts industry is one that continues to grow as more people drive every day and what better time than the present to learn more about how to sell car parts online?
Keep reading to learn everything you need to know about selling auto parts virtually.
1. Choose Your Parts
First, you have to know what you will be selling. Will you be selling external parts such as bumpers, hubcaps, rims, grills, etc? If so, you want to consider shipping for these items because they might be on the heavier side which means that freight will cost more.
If you are opting to sell internal parts like transmissions, spark plugs, cylinders, etc then you will have to think about the packaging because these parts are more fragile. Another option is to sell tools such as special wrenches and jacks.
The key is to figure out what you are selling in order to figure out logistics such as freight and packaging.
2. Your Buyers
The next step is to figure out who will be buying your parts. There are many different user groups and demographics of car parts buyers such as a wholesale customer, a retail customer, a local garage, people looking to make a one time purchase, etc.
Knowing who your target market is will also come in handy when you are designing your website. The key is to cater to your buyer demographic to increase your sales and keep them coming back.
3. Research Your Competitors
A really smart move is to take a look at all of the competitors you have and see how they list and price their items. This will give you an understanding of the price range to choose and how to make your listing look.
Channels like eBay, Amazon, and other third-party sellers are a great place to start doing your homework. Once you are on the site type the name of the car part you are planning on selling and see what comes up.
Check what ranks highest and study it to figure out why it ranks higher. Check how the user experience is while navigating the site and your own journey from beginning to end while you are looking for a product and checking out.
This type of research can be a huge inspiration for your own store and can guide you in which direction to take. If you really want to revolutionize how you compete against online retailers you have to check out Inloginc.com to level up above your competition.
Ready to Sell Car Parts Online?
Now that you have a guide on how to sell car parts online, you can get to work. Now it’s time to put everything into action and start building your virtual store to build up to a grand opening day.