The dietary supplement industry in the United States can be incredibly competitive. Whether you’re perfecting a liquid supplement or you’re working on new vitamins or beverages, you’re bound to run up against other formulators. That’s why it’s so important that you perfect your marketing campaigns.
So, how do you do that? Is search engine optimization still important? Are your web pages full of great content? How exactly do you reach your target market in the search results? The best way is by following some helpful marketing tips.
SEO is incredibly important
If your supplements brand doesn’t have a rock-solid SEO strategy, you’re doing your business a disservice. Using keyword research and voice search can help you reach your target audience much more reliably. If you’re not sure how to handle search engines and keywords by yourself, however, you may need the assistance of some engine optimizers.
By reviewing your technical SEO, web pages, and overall user experience, you can reach potential customers. It’s hard work, but it’s worth it. It will also depend on the type of SEO you need. If you’re a local business, you’ll need local SEO. If you’re selling online, you’ll need a broader SEO strategy.
Rethink your partnerships
Partnering with the right dietary supplement or liquid supplement manufacturer can help your marketing campaigns more than you might think, especially if you’re going private label. You can sometimes rely on your liquid supplement manufacturer to send you new leads and traffic if you do the same. Plus, you want to partner with a liquid manufacturer that follows good manufacturing practices. In the supplements industry, everyone wants the highest quality products.
Consider mobile devices
This will also factor in your SEO strategy but is its own important task. More and more customers want a strong mobile user experience. If you can’t provide that, they’ll likely turn to a different dietary supplement manufacturer. Make it easy for customers to order tinctures, vitamins, and supplements online. On top of that, if your development team hasn’t made your website mobile-friendly, you may not show up on a search engine results page.
Amp up your content
Content creation and blog posts are paramount these days. Your website content can aid your link building efforts, boost your search engine ranking, and bring in some regular good news. Look at other private label vitamins businesses to see what they’re doing and use it as a stepping stone for stronger content creation. Many business owners neglect website content and it shows in their on-page SEO and their Google Analytics. Make sure your website content speaks to the specific needs of your target market and include experienced research details.
Don’t forget advertising
While SEO is highly useful, so is advertising. While SEO often relies on long-tail keywords, your schema markup, and your user experience, advertising takes a different approach. You’ll likely use smaller short-tail keywords and may even advertise on social media. Look at different forms of advertising and find a good fit for your private label supplements business. Some forms of advertising can even feed into your SEO strategy.
Streamline your sales funnel
Whether you’re selling energy shots, herbs, tinctures, or vitamins, you need to ensure that your sales funnel doesn’t look messy. If you’re manually attending to every component of your supplement manufacturing sales process, you’re probably losing valuable time that could be dedicated to other marketing efforts. Sometimes, incorporating a good CRM system can help a liquid supplement business a great deal.
From refining your SEO strategy to pass an SEO audit to addressing your manufacturing process, there are plenty of marketing steps you can take to get your business to the right place. Touch up those business pages, write some quality blog posts, and see how link-building and SEO can reshape your overall performance.