Did you know that advertising agencies in the United States have a $60 billion market size? A lot of it still goes to traditional marketing methods.
The meteoric rise of digital advertising made lots of businesses shift their advertising methods to online platforms. But for brick-and-mortar businesses, print advertising remains viable. But if you’re a business with both outlets, you might feel confused about whether print ads are worth it.
Don’t dismiss these methods yet.
With this guide, you’ll learn some reasons why offline advertising is relevant. Read on and find out more:
1. Print Advertisements are Tangible
Studies found that people are more likely to remember things we can physically interact with. That’s why when people turn pages in publications or unfolding brochures, their senses become engaged. That’s why if you use printed materials, you can leave a stronger impression on your target audience. MyCreativeShop can help you increase your brand presence with their online tools for designing postcards, flyers, brochures, and just about anything else you can imagine.
A tangible print ad lasts for a long time while online ads disappear after a set period. In typical situations, magazines and other published works are passable between families and friends. They can last in a home environment for years.
2. Print Advertisements Stand Out
With over 30.2 million small businesses in the United States, you’ll know that the vast majority of these will use online ads. It’s likely for them to focus on digital advertisements alone, that’s why print ads are more prominent than ever.
Sending a physical mail directly to your targeted audience is unlikely to get lost. After all, the public receives far less snail mail than ever before. The good news is that despite the length of time print advertisements exist, you have the means of making new and fresh print pieces.
This is possible since new creative printing techniques and good designs constantly pop up. This means your print ad can still have the look and feel of something never seen before. It’s especially important since most people have short attention spans nowadays.
3. Print Advertisements are More Credible
Regardless of its inherent validity, people lean more toward printed content compared to online ones. It’s because internet content is easily accessible, meaning it’s easy to edit. That’s why people’s trust over things they read online decreases consistently over time.
Print design has a rich history, meaning that if you use it, you have a more prestigious and respectable air around your audience. Well-off companies use print marketing for a long time, pre-dating online marketing methods.
With print marketing, your company will look more established and credible because of this association. Also, magazine readers lean toward loyalty to brands they see in these publications. That’s why they’re often subscribing to these for years.
A good way to make the most out of this is to associate with trustworthy publications. That way, your interactions with potential customers will be more positive. It’s even more so when you work with a reputable advertising agency.
4. Printed Advertisements are More Informative
As said before, distrust for online information grows. It’s because people are becoming more knowledgeable of scams and malware that they’re more hesitant to click online advertisements. Also, online ads often take minuscule space, so clicking on it is the only way to convey more information.
This isn’t a problem with a print ad. You have all the space available to convey details to your potential customers. These people are also more likely to read these ads because they see no risk in doing so.
5. Printed Advertisements are More Environment-Friendly
Online ads have less waste compared to print ads, but the latter has environment-friendly options. Your business can use recycled paper to publish your flyers and posters. You also have the space to include an encouraging message for your recipients to recycle your ads.
The best part is that society has more inclination to recycle garbage. This includes both households and commercial establishments. So, with this, you’re likely contributing to the betterment of the world.
6. Printed Ads are Gaining More Appeal
Print advertisements experienced a decline after the rise of digital ads. But now, the opposite effect is happening, with more people choosing to live without connecting to the World Wide Web. Lots of families set aside specific times of the day without using their phones, computers, and other gadgets.
This group of people continues to grow each day. That’s why they’re prime candidates as your chosen demographic for printed ads.
7. Printed Ads Aren’t Expensive But Engaging
Even with the domination of online ads, printing techniques for tangible advertisements never stopped. That’s why the technology associated with printing has advanced to greater heights. This means printing various promotional materials is easier and more affordable than ever before.
Also, when users search for pertinent information, they will skim website content. This is the opposite with printed content since readers often have a higher rate of information retention. This is why instructors tell their students to make handwritten notes instead of using laptops or reading physical books instead of using online sources when reviewing.
8. Printed Ads Get Remembered Better
As a general rule, most people are likely multitasking when they’re online. For example, they will often sift through various webpages while chatting on social media. But if people read a newspaper or a magazine, they’re likely sitting and giving their reading material all their attention.
That’s why when they see a captivating magazine ad, it’s likely to stick to their memory.
9. Printed Ads Can Target Specific Markets
With proper print ad placement, you can reach a certain demographic effectively. That’s why these ads are in certain areas since people tend to look at certain sections whenever they browse for businesses and facilities. If you want to target people living within your locality, use direct mailers instead.
Start with Print Advertising Today!
These are things you must remember when considering print advertising. That way, you’ll use it at its most effective and convert lots of prospects into customers.
Did this guide help you decide to use printed ads? If so, look at our other articles and learn more valuable tips and tricks to grow your business today.